WHITE PAPERS

  • Customer Intelligence Tames the Big Data Challenge

    Even though companies today have limited resources, they still desire significant growth. Companies also are able to access more types of data and a greater volume of data than
    ever before, including real-time data from the Internet and social media. By mining this
    “Big Data,” companies can develop insights and identify micromarkets that represent
    opportunities for growth. When these data-driven insights are translated into specific plans
    and cascaded to the front lines, companies can produce exceptional results. Tools and
    technology are important, but even more important are committed leadership, having the
    right analytical talent, and focusing on specific areas that can create significant value.

    download
  • Creating a Customer-Centered Organization

    The growing obsession with customer excellence is driven, in part, by technology. Customers today can obtain and exchange more information about the good and bad of their encounters with companies than ever before. That gives companies a great incentive to work harder to make customers happy — before, during, and after their purchases. This Harvard Business Review Insight Center Report looks at how managers are turning their companies into customer-focused organizations.

    download
  • The CMO/CIO Organizational Alignment Mandate

    Chief information officer reporting relationships continue to be distanced from the strategy function. The marketing function is experiencing this same distancing from strategy. However, the two functions should be on the leading edge of strategy, rather than the receiving end.

    download
  • Technology and small business: Why should you care?

    If you are like many small businesses, you may be overwhelmed by a plethora of technologies that all claim to grow your business, reduce your expenses, improve customer service and enhance employee productivity. After all, your focus is on the day-to-day business, whether you are consumer service oriented (e.g., a retailer, restauranteur, motel operator), knowledge worker focused (e.g. a law office, software developer, advertising agency, real estate agency) or in the wholesale product or service business. Let’s look at four important technologies which could make a difference for your business.

    download
  • Fast-Forward: Predictions for the Media Buying Industry In 2010 and Beyond

    By now, we’re all well aware of the effects of the past 18 months’ global financial crisis: Advertising buys declined by as much as 21 percent. As the overall market softened, so did the price tag for purchasing ads particularly in the more traditional realms of radio, print and outdoor. What media purchasing trends will continue into the near future?

    download
  • Overcoming CIO Challenges in Global Mobility Management

    CIOs are tired of being regarded as corporate scapegoats, frustrated by having to apply 20th-century tools to 21st-century challenges, and are eager to pounce on a variety of new approaches and technologies that will enhance their companies' competitiveness and engage entire organizations more intimately with customers. This report looks at a variety of new approaches and technologies that let these rebels take on a whole new role, enhancing their companies' competitiveness and engaging their entire organizations more intimately with customers.

    download
  • Technology Brands Meet the Bottom Line

    The technology industry's Chief Marketing Officer (CMO) Council last fall released its Measures+Metrics study, which showed branding at the bottom of the barrel when it comes to measuring marketing performance. Technology CMOs also said that brand equity is one of the least reported measurements to senior management. Following the heady days of the late 1990s when money was plentiful and brand was king in the technology kingdom, branding has deflated on the same curve as bottom lines. This article examines the reason behind the slide in brand importance within the tech industry.

    download
  • Five Disruptive Trends in Master Data Management

    Five significant trends have emerged that are driving the demand for even more capabilities from MDM technologies causing disruption in the market and potentially creating game-changing opportunities for companies deploying MDM solutions.

    download
  • The Evolved CMO

    It is interesting to note that the bottom ranking peer relationships, those with the CFO and the CIO, might be with the two departments that are the most critical to marketing’s success. CMOs who want to improve their technology-savviness are also aware of just how necessary a good working relationship with the CIO is.

    download
  • Intimacy transforms purchasing, moving it from transactional, mechanical, to a more emotional realm. Find out how companies can create intimacy with anonymous traffic using agile and intelligent digital marketing.

    download
  • Securing Your Company's Confidential Data

    Companies are collecting and storing more data than ever--about employees, customers, transactions, partners and assets. And this data is being accessed and shared not just on the corporate network, but also on mobile devices and via collaboration technologies. In the interest of protecting this information, companies are increasingly turning to data loss prevention (DLP) tools. This paper examines the advantages of DLP and the obstacles to avoid in its deployment.

    download
  • Substance over Style: Online Assets Get Back to Business

    Companies need to act now to define standards for success of their online assets and maintain them into the future.

    download
  • Upside: Marketing for a Recovery

    Since 1971, marketers have seen seven periods of recession and recovery. Who survived and thrived, and why? This look back through 80 years of Ad Age archives finds the brands that made the right bet when times were tough.

    download
  • Optimizing the Performance of Web-Based Business Services: A Global Survey of Business Priorities

    Compuware recently commissioned a global IDC survey of 474 business and IT decision makers in order to better understand what kinds of performance and availability information business decision makers need to have in order to effectively operate their Internet-enabled business activities.

    download
  • Know Thy Self: Improving an IT organization's ability to drive business success

    The IT Process Institute has created this paper to help business leaders understand the IT organization’s role as a strategy enabler, better communicate IT’s primary purpose business value-add in strategic terms, and know when and how to change an IT organization’s archetype to better meet the needs of the business.

    download
  • Business/IT Alignment: The ALM Weak Spot

    Numerous studies over the years have shown that achieving Business/IT Alignment can lead to a unifying direction for a company, better leveraging of IT, improved communications, more efficient allocation of resources and increased competitive advantage. Yet, other studies reveal that only a minority of companies actually achieve some level of alignment between their business and their most strategic weapon, technology. This paper addresses the alignment issue from an application lifecycle management (ALM) perspective and points out the need for
    an adaptive product management process that provides both vertical and horizontal alignment for developing products, systems or services.

    download
  • Business-IT Alignment and Organizational Maturity: A Program Management Approach for Continuous Improvement

    Effective business-IT alignment is clearly an ongoing, "missionlike" goal for
    organizations, aimed at ensuring they remain competitive and well adapted to
    respond to the increasing demands of the environment. It therefore appeals to
    the use of program management.The organizational business-IT alignment process is a perfect candidate to be modeled and managed as a program.

    download
  • Making the cloud relevant: E-business, IT as a Service, and Everything as a Service

    As businesses re-orient themselves around a cloud model, new capabilities will emerge. Businesses will be able to solve problems that were not addressable before. They will also be able to solve old problems quicker, cheaper, and with higher quality results. This paper presents steps for CIOs and IT organizations to help prepare.

    download

Privacy Policy

The CMO-CIO Alignment Imperative takes privacy very seriously and are committed to respecting your online privacy. Throughout the data collection process, all necessary steps are taken to ensure that data ("Personal Information") is used only according to the purposes that we have clearly stated. Personal Information means any information that may be used to identify an individual, including, but not limited to, a first and last name, a business, home or other physical address, a phone number for work, home or mobile communications, an e-mail address or other contact information, whether at work or at home.

Purposes for which information is collected

All data collected at this site may be used for two purposes: first, for the purpose of providing any service requested by you, second, for the purpose of direct marketing by The CMO Council and other companies. This implies that we may from time to time send you information about CMO Council products, publications, reports, events, services, or conferences. Additionally, we may pass your name and address on to other companies whose products we believe you might be interested in.

Your right to 'opt out'

Under the Data Protection Act, you have the right to 'opt out' of direct marketing campaigns. If you previously gave consent for data to be used and wish to opt out later, you can inform us in writing or by email. Data submitted to www.cmocioalign.org will then not be used for any kind of direct marketing or provided to third parties. However, you may still receive mail from us about your purchases, registrations, or subscriptions.

Use of email addresses

By submitting your email address to us, you agree to allow us to use this address to notify you of any facts which may be pertinent to your membership within the CMO Council. Your email address may also be used to send unsolicited marketing material from approved CMO Council partners.

If you would like to unsubscribe from all email communication, please email vwang@globalfluency.com and type Opt-out in the subject line.

For more information

This statement is a summary and does not represent a complete statement of intent on behalf of The CMO Council in respect of information privacy. If you require more information, please email us at lmiller@cmocouncil.org with your comments and we will do our best to answer you as quickly as possible.

Security

This site has security measures in place to protect the loss, misuse, and alteration of the information under our control. Financial data is hosted in a high-security, fully redundant, risk-free data center. All transactions occur over secure SSL connections.