REPORTS

Grow from the Right Intro

Grow from the Right Intro

A Report on the Strategic Value of Business Alliances and Compatible Partner Matching

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Big Data's Biggest Role: Greater Partnership Drives Enterprise-Wide Customer Centricity

Big Data's Biggest Role: Greater Partnership Drives Enterprise-Wide Customer Centricity

Discussions about the dynamic between chief marketing officer and chief information officer have often centered around the technologies being implemented in this age of digital engagement. However, as organizations realize the importance of delivering on a more customer-centric overall business strategy, big data has emerged as the real glue that has permanently cemented the relationship between the two offices. The CMO Council and SAS set out to better understand the key challenges, opportunities and requirements that both CMOs and CIOs were facing in their journey to develop a more customer-centric enterprise. 

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The CMO-CIO Alignment Imperative: Driving Revenue through Customer Relevance

The CMO-CIO Alignment Imperative: Driving Revenue through Customer Relevance

In today's business climate of exponential information growth and technology dependency, this authority leadership campaign will leverage and aggregate insights from key IT and marketing stakeholders to address the need for tighter alignment and collaboration between these functional groups. Yet, according to this new report from the CMO Council and Accenture, "The CMO-CIO Alignment Imperative: Driving Revenue through Customer Relevance," marketing and IT executives do not believe they are highly effective partners, as they struggle to achieve common goals in the race to adopt and keep pace with rapidly evolving digital marketing capabilities.

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