The content below has been pulled by the CMO Council from a wide variety of sources to help gain insight into the obstacles, disconnects, and best practices in the interactions between the CMO and CIO. We believe that full immersion into this topic is essential to combating the barriers between marketing and IT. A well rounded investigation is achieved through exploring diverse media types to measure the level of disconnect between groups and to gauge the urgency for change expressed by commentators.
Writers of books, articles, whitepapers, and blogs have placed increasing importance on following this discussion point, you’ll see this focus reflected in the large amount of resources aggregated here. We hope chronicling this growing topic will ultimately open the discourse to enact necessary change.
Creating a Customer-Centered Organization The HBR Insight Center is an interactive resource that highlights the emerging thinking around today's most important issues. In this installment of the series, Harvard Business Review focused on how managers are turning their companies into customer-focused organizations.
CMO Council’s look at how big data aligns marketing and IT
Let's face it, knowing how to update your Facebook page, write an engaging blog or create a viral YouTube video is worthless without knowing how to make them produce sales. The problem for most businesses is they're suffering from social media tip of the week syndrome instead of…more books
CIO Journal provides time-pressed CIOs with a definitive destination for the most relevant news and analysis, to help them connect the dots between technology trends and business strategy. Its team of reporters and editors—aided by the resources of Dow Jones and thousands of other premium news sites—focuses on the use of technology as a tool for business growth.more blogs
Even though companies today have limited resources, they still desire significant growth. Companies also are able to access more types of data and a greater volume of data thanever before, including real-time data from the Internet and social media. By mining this“Big Data,”…more white papers
05.21.13 - Worlds Collide: The New Data-Focused CMOs and Their CIO Counterparts
by Kate Kaye, Ad Age
In 10 years, there will be 50 billion industrial machines connected to the internet, predicts Stephen Liguori, executive director-global innovation and new models at GE. The 123-year-old firm calls it the "industrial internet" and it's the next wave of the consumer-focused internet of…more articles
A 2010 CXO Media Inc. article reports that organizations may achieve about 5 to 10% savings in operational costs due to standardization of IT processes through improved productivity.Source: CXO Media Inc.
A March 2010 Accenture Marketing Executive Survey of 400 CMOs and senior marketing executives showed that while 45% said they need to master digital channels to engage customers and create value, 34% admitted they experience significant barriers that prevent them from doing so.