BOOKS

All Books | CMO | CIO | CMO-CIO Alignment
  • Lessons from a Chief Marketing Officer

    Today's best marketing minds are in the consumer packaged goods industry, working with budgets of $100 million or more to pitch everything from soft drinks to shaving cream. Lessons from a Chief Marketing Officer takes an inside look at this highpressure world and provides readers with the essential ingredients needed to become not just market leaders­­but leaders committed to great marketing. 

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  • The Chief Marketing Officer: CMOs from the World's Leading Companies on Building a Successful Team, Setting Goals, and Making a Financial Impac

    Inside the Minds provides readers with proven business intelligence from C-Level executives (Chairman, CEO, CFO, CMO, Partner) from the world’s most respected companies nationwide, rather than third-party accounts from unknown authors and analysts. Each chapter is comparable to an essay/thought leadership piece and is a future-oriented look at where an industry, profession or topic is headed and the most important issues for the future. Through an exhaustive selection process, each author was hand-picked by the Inside the Minds editorial board to author a chapter for this book.

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  • Spanning Silos: The New CMO Imperative

    Powerful product, country, and functional silos are jeopardizing companies' marketing efforts. Because ofsilos, firms misallocate resources, send inconsistent messages to the marketplace, and fail to leverage scale economies and successes--all of which can threaten a company's survival.

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  • Improving Marketing Performance: Leading CMOs on Knowing Your Customer, Supporting Strategic Goals, and Embracing Competition (Inside the Minds)

    Improving Marketing Performance provides an authoritative, insider's perspective on making the most of your marketing team by strategizing to meet changing requirements. Featuring CMOs representing some of the top companies in the nation, this book provides best practices for identifying and addressing performance issues with an emphasis on raising standards while overcoming budget constraints brought on by a down economy. 

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  • Total Integrated Marketing: Breaking the Bounds of the Function

    Many of today's companies, however, have not heeded this crucial message. When they falter, it is often due to the fact that different departments report to different executives: then short-term goals like sales drive out the long-term necessity of marketing. Despite lip service to the contrary, the marketing departments of most companies often fail to reach their most important customers.

    buy on Amazon

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