ARTICLES
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February 18, 2012
Marketing budgets are now larger than IT budgets & growing faster says Gartner. By 2017, Gartner says that CMO’s will spend more on IT than CIO’s. Interesting how marketing is getting more & more dependent on technology. And yet the Marketer’s perception of internal IT is not very positive. The same Gartner survey has Marketers saying that they: perceive IT as always looking at expensive solutionsmoving slowlytypically saying no, andpreferring stability to innovation & change. read more
CIO Becomes the New CMO!
by , SmartDataCollective -
January 11, 2012
Do you sometimes feel like the chief marketing officer is competing with you? Does he or she hop from trend to trend without establishing priorities or a revenue-oriented strategy? To create a better partnership among CIOs and CMOs in an era of digital marketing, Tim Pearson, author of "The Old Rules of Marketing Are Dead," suggests six new rules. read more
How to see eye-to-eye with the CMO
by Caron Carlson, FierceCIO -
January 9, 2012
The chief information officer and the chief marketing officer should share the new tile "chief revenue officer," and they should both be held accountable for reaching revenue targets. This suggestion, offered by marketing expert Tim Pearson, gets to the heart of the need for better cooperation between IT and marketing. It's an imperative that's all the more urgent now that e-commerce and digital marketing have emerged as the big revenue drivers in so many industries. read more
6 Rules To Help CIOs, CMOs Be Smart Partners
by Doug Henschen, InformationWeek -
January 6, 2012
There is no shortage of articles and reports about the importance of the CMO-CIO connection. I am guilty, myself, of adding to this glut, with posts such as this, which includes a number of additional articles we’ve published on CMO.com on the subject. But a recent article by Jim Ericson on Information Management--titled “Will Your New CIO Be a CMO?”--takes the discussion to an entirely new level. He points to research done by Gartner analyst Laura McLellan that indicates that “by 2017 chief marketing officers will spend more on IT than their counterpart CIOs.” Yes, you read that correctly. Marketing organizations could be doing their own IT spending and management within five years. How’s that for a CMO-CIO connection? read more
There’s No ‘I’ In CMO. . .Yet
by Tim Moran, CMO.com -
January 5, 2012
For managing prospects and accounts, SAP, Oracle and other ERP-based modules still own most of the biggest CRM accounts, but observers will tell you the momentum is with Salesforce.com. Human resources? SAP, once the stodgiest old-line vendor there was just spent $3.4 billion on SuccessFactors for cloud-based talent management read more
Will Your New CIO Be a CMO?
by Jim Ericson, Information Management -
September 12, 2011
Channel proliferation and customers’ increasing demands for digital and highly relevant interactions are creating new pressures on marketing and IT to collaborate. The state of marketing and IT relationships today can easily be summarized with a quote from Benjamin Franklin: "If we do not hang together, we will all hang separately." read more
Marketing and IT Say “I Do”
by Mila D'Antonio, 1to1 Media -
July 28, 2011
Without even realizing it, you're probably making the lives of your CIO and MIS department much easier in several different ways. Now it's time for you to communicate your efforts. Here's a look at six activities you need to share. read more
6 Things You Need To Tell Your CIO
by Jake Wengroff, CMO.com -
April 26, 2011
In today’s multichannel marketing world, characterized by the rapid and consequential changes in digital and social marketing, the ability to measure and optimize marketing initiatives is more challenging and important than ever. Marketers need to bring data and channels into a single, comprehensive, and integrated solution. The online marketing suite, according to Forrester Research, is the key to improving marketing return on investment (ROI), as well as enhancing the customer experience. Integrating multichannel campaign execution, content management, and analytics into a single platform is crucial for today’s online marketers. Also vital is a central hub incorporating management, measurement, data, and integration points. read more
The Data-Driven CMO
by Anoop Sahgal, CMO.com -
April 1, 2011
The relationship between IT and customer service organizations can be an uneasy one in many organizations. With customer service becoming a critical business differentiator, contact centers and e-business organizations need to deliver innovative and memorable customer experiences, while controlling costs at the same time. On the other hand, IT organizations are typically risk-averse and often get backlogged with projects. This divide can result in a sluggish response to market changes, which could mean lost revenue opportunities and escalating service costs for the business. read more
Attributes of IT-Friendly Software for Multichannel Customer Service
by Anand Subramaniam, CRM Magazine -
March 29, 2011
Marketing today is increasingly digital, data-driven and measurable. Does that mean marketers will soon need advanced degrees in fields like IT and/or mathematics in order to succeed? Not quite. But, it does mean marketers need to recognize the technological transformation that’s underway, and they’ll have to adapt accordingly. While today’s CMOs may not necessarily need sophisticated training in computer science or statistics, they DO need this: close collaboration with the IT teams at their companies. read more
Five Tips to Help You Build CMO-CIO Alignment
by Lisa Arthur, Forbes.com -
March 14, 2011
A massive shift is happening, and in 2011 we will witness how the digitally focused CMO (dCMO) will replace the specialist digital executive fraternity. The dCMOs are leading the charge to draft and own a company's strategic initiatives in the digital landscape -- they are a new category of digital strategists. These digerati have lived with "always on" connectivity every day and developed their careers within the digital arena. They know that digital touchpoints are not websites and applications, preferring to echo their customers' viewpoint that "digital tools" are simply products and services delivered via a digital experience. read more
› Strategic Planning › Strategy Pervasive Customer Experience And How Digitally Focused CMOs Are Leading Our Revolution Read more: http://www
by Justin Wilden, IE Media -
January 28, 2011
Two-thirds of global marketing professionals report friction between IT and marketing for a variety of reasons, while the other third feels the departments are in sync, according to [pdf] a new survey from Alterian. read more
2 in 3 Marketers Report IT Friction
by , MarketingVox -
January 24, 2011
"Increasingly in marketing, the CIO [chief information officer] is your best friend, because we all need infrastructure tools, we need big-brain analytics people who are going to help us do models and targeting and so on," she said. read more
Microsoft's Top Marketer Talks Kin, Kinect and New Ad Partners
by Andrew Hampp, AdvertisingAge -
January 7, 2011
Last week's Editor's Corner about letting the marketing department handle its own IT generated some great discussion. Thank you to everyone who added their voice to the debate, especially Scott Brinker, president of ion interactive, whose own column had prompted my editorial. Brinker replied to the editorial with some thoughtful views, suggesting that there may be more common ground in this debate than often acknowledged. read more
Letting marketing handle its IT, Part 2
by Caron Carlson, fiercecio.com -
December 14, 2010
Oliver Bussmann, now a year into his tenure as CIO for SAP, has re-invented and raised the profile of the ERP vendor's CIO role. One key: Sharing with customers his ongoing experiences with a huge SAP environment. read more
SAP's Not-So-Secret Weapon: Its Own CIO
by Thomas Wailgum , CIO.com -
December 7, 2010
A new benchmark report from Unicast indicates that not only are interaction rates improving for marketers, but that consumers are now sharing more video ad experience through their social networks. Meanwhile, a survey from Hipcricket finds that consumers still want more. All of this, of course, points to a potential increase in ROI through video and mobile formats. read more
Studies: Consumers engaging but want more interaction
by Kristina Knight, BizReport.com -
December 6, 2010
At the recent 2010 CIO Summit – The Year Ahead – Tony Scott, the CIO from Microsoft asked the audience the question: “who here is best friends with their CMO?” Only about 1 in 5 hands went up, to which he made the comment that by next year everyone should be friends with their CMO or risk to no longer be in their role. read more
Why the CMO and the CIO need to become best friends
by , Emergence Marketing -
November 27, 2010
A recent report by the CMO Council and Accenture, surveying both CMOs and CIOs, reached two conclusions. First, in many organizations, there's growing frustration between the marketing department and IT. Second, the opportunity for leveraging data and technology in marketing is greater than ever. read more
Why Marketing Should Run its Own Technology
by Scott Brinker, InformationWeek -
November 19, 2010
The CMO is still a ways off your radar screen, says CIO magazine Editor in Chief Maryfran Johnson. With the rise in the influence of social media on your business, it’s time to get better acquainted. read more
Why CIOs Should Friend CMOs
by Maryfran Johnson , CIO.com -
November 4, 2010
Attention IT: It’s time to learn marketing — at least just a little read more
Attention IT: It’s time to learn marketing — at least just a little
by , InfoPrint Solutions -
November 1, 2010
My recent article in InformationWeek — on why the marketing technology genie isn't going back into the IT bottle — has stirred a few lively responses. read more
Governance vs. Management in Marketing Technology
by Scott Brinker, Chief Marketing Technologist -
October 31, 2010
Should the IT department hand over responsibility for marketing technologies to the marketing department? We're hearing notions of this ilk advocated more vigorously these days, not least of all by the software industry. read more
Are you ready to let marketing handle its own IT?
by Caron Carlson, fiercecio.com -
October 25, 2010
A common theme among digital marketers of late is the issue of attribution. In particular, many are debating whether search conversions should be weighted as heavily as they are. read more
Marketers Debate on Attribution Models Continues
by Jack Marshall, clickz.com -
October 21, 2010
In CIO’s vs CMO’s – what’s the real problem?, I looked at some of the issues that exist between CIO’s and CMO’s and wondered what could be causing the problems that have existed between the IT group and Marketing. In that article, I came to the conclusion that everything can be boiled down to two main areas that are currently lacking: Communications & Leadership. read more
The missing links between CIO’s & CMO’s – Communications & Leadership
by Eric Brown, Eric D. Brown blog -
October 14, 2010
Last week, in an article titled “CIO’s vs. CMO’s – what’s the real problem?“, I shared the following 2010 goals/projects that CIO’s and CMO’s are reportedly working on. In that article I also promised a discussion of what the real issues between CIO’s and CMO’s are…but I wanted to get this little tidbit out of the way first. Come back next week for the deeper leadership/communication discussion I promised. read more
What's the Difference Between a CIO and CMO?
by Eric Brown, -
October 5, 2010
“The issue of broader-scale digital initiatives has not been done at the CEO or board level,” says Brian Whipple, managing director at Accenture Interactive. “[They] need to be owned at the boardroom level. The idea of CMO versus CIO [chief intelligence officer], and each feeling that the other has dropped the ball, is going to change during the next 10 years.” read more
CMO, CIO Divide Leaves Strategy In No Man's Land
by Richard H. Levey , DIRECT -
October 4, 2010
Just 4 percent of marketing executives and 7 percent of IT leaders reported that their companies are very prepared to exploit digital marketing channels. A paltry 8 percent of marketers and 6 percent of IT executives said they believe their data and analytics are completely integrated. Who's Leading the Digital Strategy? read more
CMOs and CIOs: Can This Relationship Be Saved?
by Thomas Wailgum , Computerworld -
October 1, 2010
Cosmopolitan magazine, Hearst Magazines’ popular publication for young women, is harnessing the power of social media for its first global, digital advertising campaign. read more
Cosmo Campaign Puts Viewers in the Photo Shoot
by Jane L. Levere, The New York Times -
October 1, 2010
Pharmaceutical online ad spending is expected hit $1 billion this year and keep rising through 2014, according to report prepared by eMarketer. read more
Pharma Online Spending to Hit $1 Billion This Year
by Rich Thomaselli , Advertising Age -
September 30, 2010
In a mad rush, the advertising world has fallen head over heels in love with daily discount deals. Websites like Groupon, LivingSocial, Gilt, the Tribune's own DailyDeal.TBO.com, and a string of others have hit pay dirt with a marketing concept that's spot on with our exhaustion with being so frugal: A once-a-day ridiculous discount on something we've probably long denied ourselves. read more
First came Groupon, now daily deal services abound
by Richard Mullins, The Tampa Tribune -
September 29, 2010
A deal between Skype and Facebook would let users to log into Skype's VoIP service through Facebook. Avaya has already linked with Skype to provide enterprises with real-time customer collaboration. Skype's deal with Facebook adds 500 million-plus potential users to ward off Google's Gmail threat. The deals offer customer-service options. read more
Facebook-Skype Tie-Up Would Offer Enterprise Value
by Jennifer LeClaire , Top Tech News -
September 28, 2010
By stressing approachability in social media, CEOs can narrow the engagement gap with employees. read more
Creating a Social Media Strategy
by Bruno Aziza, Forbes -
September 28, 2010
For the past few years, computer scientists have touted Web-search data as a way to spot emerging trends--from changes in housing prices and unemployment numbers to the next box-office hit or the location of the next flu epidemic. But research released today gives a more nuanced view of what these data are good at predicting, and why. read more
Future Gazing With Search Data
by Katharine Gammon, MIT's Technology Review -
September 28, 2010
Google has long dominated Web search, and the advertising it generates. But the company has vowed to build a major business in the parallel market of online display ads, and on Tuesday laid out some predictions about how that business will evolve. read more
Google Wants to Make Online Display Ads 'Sexy'
by Amir Efrati, Wall Street Journal -
September 26, 2010
As the ad world descends on New York for Advertising Week, the watchword for most is "digital." Yet despite the belief that the future of the industry is written in bits and bytes, the Internet, after 15-plus years, has not yet proven itself as a branding medium. read more
Online's Ad Challenge
by Brian Morrissey, AdWeek -
September 22, 2010
The cloud and Web-aware mobile operating systems will converge, and consumers will benefit. read more
Getting To A Cloud In Every Hand
by Patrick Scaglia, Forbes -
September 20, 2010
If you're tasked with communications or marketing for a company in a highly regulated industry, chances are you're feeling a little left out of the social media party. read more
Social Media: Rules For Jittery Execs
by Dorian Cundick and Rebecca Canan, Forbes -
August 17, 2010
These days, chief marketers may feel more like CIOs than CMOs. Information is critical to their ability to plan, manage and measure marketing efforts. They use technology to capture and store customer data; to target lead-generation and direct marketing campaigns; to drive brand awareness and to measure results. read more
Think Like a CIO: Use Technology to Improve Brand Loyalty
by Deborah Eastman, Chief Marketer -
August 5, 2010
CFOs, controllers and treasurers around the country are watching with great interest as a major business transformation takes place. Cloud computing and Software-as-a-Service are changing the very manner in which many companies do business. read more
Defining IT Differently
by John Kogan, Forbes -
July 28, 2010
All too many agencies still see the digital channel as separate, and often, less important than the traditional marketing channels they have built their businesses on. And many agencies still don’t recognise how vast and complex the world of digital marketing has become. read more
How agencies can bridge their digital divide
by Richard Mullins, IT News Africa -
July 26, 2010
As CIOs strive to evolve IT from a Solid Utility or Trusted Supplier to a fully integrated business partner, they need the ability to describe IT functions in business terms. Business-IT alignment will only occur when both parties develop a common understanding of what's important to the business, how this relates to the business model and the supporting technology, and where to prioritize investments for measurable improvements. read more
Don't Just Build Business-IT Alignment, Map It
by Jeff Scott, CIO -
July 26, 2010
Last year CIOs faced budget cuts, project delays and increased demand for services, and this year IT budgets have – for the most part – remained flat. For CIOs, it’s a challenging time, and one that requires them to move from cost-cutting measures to providing strategic value. read more
Beef up your BI strategy
by Vawn Himmelsbach , IT World Canada -
July 6, 2010
On business/IT alignment, Omri Tintpulver, CIO of Brunico Communications says, "It’s gotten to the point where I’m not just meeting with business heads, I’m meeting with clients. I’m going to trade shows. I’m having conversations with a filter that you bring when you’re a CIO into those meetings and trying to come up with new products, totally new businesses. I think fundamentally we’re trying to get closer to the transactions that happen for our clients so the more value we can give them through new products, typically they’re on-line products, database products, whatever it is, then we’ll survive so innovation is number one." read more
IT Leadership for a new decade: CIOs on innovation
by Shane Shick, CIO Canada -
July 6, 2010
Keeping pace with the ever-changing digital landscape is the biggest challenge facing direct marketers and it means that the industry needs to make sure its skills are up to date. read more
Direct marketing forges forward
by Rosie Baker, Marketing Week UK -
July 5, 2010
For nearly as long as CIOs have been talking about concepts like alignment, there has been a debate in IT about whether it should be a centralized, monolithic corporate organization or be “embedded” in each business unit and reported to whoever manages that business unit. read more
A different take on the distributed IT debate
by Patrick Gray, TechRepublic -
July 1, 2010
It is not a case of marketers scrapping advertising in favour of embracing new technologies, rather the role of the CMO has become more complex/ consumers need to be engaged across multiple channels, as consumer, brand, experience and market sentiment are all interwoven. A web-revolutionised world has significantly impacted the role of the CMO, calling for ever more broad and strategic direction. Some may feel threatened by these changes but, overall, this is good news for those marketers - and agencies - that can rise to the challenge. read more
Web-revolutionised world is affecting the role of the CMO
by James Walker, Marketing Week UK -
June 29, 2010
How much good has it been doing to use technology that most business users haven't been able to understand in the first place? They rarely use it to potential, or even to bare efficiency, and IT has been unable to understand and adapt enough to the business to help them... the root cause of all our talk about "business/IT alignment" in the first place. Perhaps it's time to stop trying to align to parts, and go back and re-build them as a single unit. read more
Unicorns and Business-IT alignment
by Scott Wilson, CIO Weblog -
June 29, 2010
Requirements for data sharing are common in today's heterogeneous computing environment, and as business users continue to demand to use their ‘applications of choice', this diversity is growing. Configuring disparate databases and applications to share their data stores in real-time ranks as one of today's top IT/business alignment issues. read more
Real-Time Data Sharing: What Can It Do For Your Business?
by Alan Arnold, IT-Director.com -
June 29, 2010
At CIO Canada's annual spring roundtable, 10 senior IT leaders discussed the kind of things experts have been urging them to address for years: becoming more business-focused, developing cross-industry relationships and innovating their way out of challenges rather than complaining. read more
IT leadership for a new decade
by Shane Schick, CIO Canada -
June 28, 2010
Social media is all the rage among B-to-C (business-to-customer) and B-to-B (business-to-business) marketers alike. Every company senses the need to possess a Facebook page and Twitter account, and drive as many customers to participate in these social communities as possible. Such is the state of marketing that a new category of software has entered the lexicon — Cross Channel Marketing, or as Forrester Research calls it, Cross-Channel Campaign Management, or CCCM. read more
Cross Channel Marketing from a Mobile Point of View
by Gib Bassett, Technorati -
June 28, 2010
As more CIOs get back into growth mode, what are they worried about? Speed and budgets, but so much about business-IT “alignment.” read more
If Growth Is Back, Is IT Ready?
by Chris Murphy, Information Week: Global CIO -
June 26, 2010
Most business technology leaders still aren't using IT to drive revenue and new products. IT tends to be most comfortable making business processes more efficient rather than driving sales and creating new products and working with customers. But with the pressure back on companies to grow, IT needs to do its part. read more
Why IT Must Get Back Into Growth Mode
by Chris Murphy, Information Week: Global CIO -
June 24, 2010
Depending on what type of person you are, the challenge of being a marketer in a digital world is either keeping you awake with sheer excitement at the potential for engaging your brand’s customers, or keeping you awake with confusion and despair. read more
Look no further for expertise on digital
by Mark Choueke, Marketing Week UK -
June 24, 2010
Great CIOs are technologists who have mastered the art of leadership. They are leaders who possess technical acumen, but also understand how to improve and grow the business, influence others, deliver results, and drive strategic change. Unfortunately, most leaders, and CIOs, are good, but not great. Research shows that only 10% of leaders possess strong capabilities across the five critical attributes: character, interpersonal skills, professional acumen, results orientation and strategy change. read more
Why Can't My CIO Be More Like Me?
by Susan Cramm, Bloomberg -
June 23, 2010
IT organisations exist to support and enable the business. If IT staff -- not just the business analysts -- don't understand the business, the ability of IT to provide excellent service is hampered. In the case of a communication failing to branch or store, Hemant Kogekar says he has IT staff entirely focused on service standards for their silo without having any idea of the real impact it is having on the business and customers. Improving IT boffins' business understanding is not difficult, but it does require a sustained effort, especially when the IT group is large and not co-located with the users. read more
Think Tank: Beyond service management
by Hemant Kogekar, CIO Australia -
June 23, 2010
A few months ago the CIO of a "big industrial logistics company" was asked by the chief marketing officer to provide a way for marketing employees around the world to share and build documents together, and perform other collaborative tasks. The CIO discussed the project with his application development group, then went back to the CMO and said "we can do this, in nine months at a cost of $14 million," according to Jim Whitehurst, chief executive of Red Hat. "The CMO says 'what are you talking about? I was describing my daughter's high school science project.' And they were on Google Documents, sharing information, jointly editing documents, and they're doing it for free. This is a true story." read more
Google Docs creates expectations CIOs can't meet, Red Hat CEO says
by Jon Brodkin, Computer World -
June 22, 2010
Chief Information Officers (CIO) are crying out for IT analysts and architects with business sense in the face of a looming skills shortage, according to a report from recruitment firm Hudson ICT. The report, which examined the case studies of CIOs around Australia and New Zealand, found that "while technical and vendor-specific skills seem plentiful, strategic and conceptually oriented skills" were in short supply. read more
CIOs cry out for Business Sense
by James Hutchinson, itWorldCanada -
June 21, 2010
Why are online advertising revenues so much lower in China than in the west?...There is a lack of standards and definitions among media competitors. These are challenges which have been addressed by different standards bodies in the west, but have not yet gained traction in China. If there was more education of savvy digital marketers (which are now in very short supply), then maybe China's digital advertising industry would be able to realize its full potential. read more
What is Holding Back Digital Advertising Adspend in China?
by Paul Denlinger, The China Tracker -
June 18, 2010
Is business-IT alignment real, or a figment of consultants’ imaginations? Michael Krigsman from ZDNet recently posed this question at the Focus business social media site, generating responses such as that from Scott Priestley, who said, “IT leadership needs to be integral to strategic planning, accountable for business metrics outside of their function and supportive of the innovation throughout other business functions.” read more
Does business-IT alignment really exist, or just a figment of consultants' imaginations?
by Joe McKendrick, ZDNet -
June 15, 2010
Customer service is no longer just about customer satisfaction -- it is about building and maintaining customer relationships and creating new selling opportunities...Marketers must partner with their fellow departments to learn what customers really want from your organization. With this type of communication, information sharing and collaboration, you can be better equipped now than ever before to deliver on both your customers' wants and needs, and your businesses' bottom lines. read more
Challenging The Synergy Between Marketing And Customer Service
by D. Daniel Ziv, MediaPost -
June 15, 2010
Christa Carone, CMO of Xerox, told attendees of the Digital Marketing Days conference in New York June 15 that marketers should focus on creating personal relationships rather than only employing new technologies. read more
Xerox CMO tells marketers to get personal with customers
by Dianna Dilworth, DMNews -
June 14, 2010
“The CTO can also act as a provider of insight to the Chief Marketing Officer (CMO) and Chief Customer Officer (CCO) by helping customer service agents get an up-to-date view of a customer’s experience while fielding calls in the service centre. Thus, for a CTO, customer orientation is becoming increasingly important as compared to technology orientation.” read more
‘No amount of spectrum will be enough’
by D. Murali, The Hindu -
June 10, 2010
In many cases, marketing and IT/development professionals don’t always understand each other, and as a result potentially high value projects stall out and never see the light of day.How can you get your marketing and IT teams working together? read more
Getting Marketing & Development Teams Working Together – SES Toronto
by Adam Singer, TopRank -
May 29, 2010
Over the last few months [Barbara Heller] spoke to nearly a dozen CIOs who have no experience in IT. The story each time is the same: the company had a revolving door of CIOs, and rather than continue the cycle, the CEO would ask a trusted executive from the business to take over the IT organization. These executives have what it takes to run IT. They have a knowledge of the business and its processes, they have won the hearts and minds of the executive committee, and they know how to lead a large organization. There is only one thing they lack: experience with IT. read more
Let's Get our New CIO from the Business
by Barbara Heller, CIO -
May 27, 2010
Business-to-business (B2B) companies are participating in the social space, but they are not yet as engaged as their business-to-consumer (B2C) brethren and face greater internal obstacles, according to a report from digital marketing agency White Horse. read more
B2B Marketers Gain Ground with Social
by , eMarketer Digital Intelligence -
May 27, 2010
As Apple's iPad is released in nine overseas markets on Friday, industry watchers wonder if they are seeing the birth of a new market or a geek niche product. read more
As iPad goes global, the birth of a new market?
by Kevin Voigt, CNN -
May 26, 2010
“Business-IT alignment” is one of those phrases that comes up incessantly at conferences, in analyst notes, and in trade articles. A great goal to shoot for, but what does the end goal look like? read more
What true IT-business alignment should look like
by Joe McKendrick, ZDNet -
May 25, 2010
Financial services giant MasterCard will launch a portal later this year to help independent developers innovate e-commerce and mobile payment applications. read more
MasterCard plans e-commerce, mobile payment innovation portal
by Iris Dorbian, Direct Market News -
May 24, 2010
Chief information officers are more important than ever to the success of their companies, given the crucial role information technology has come to play in every aspect of business. But in most companies, the CIO still isn't viewed as a peer by other senior executives, who tend to see CIOs as specialists lacking the full set of broad management skills. read more
Why CIOs Are Last Among Equals
by Peter S. Delisi, Dennis Moberg & Ronal Danielson , Wall Street Journal -
May 24, 2010
Proctor & Gamble on May 20 launched eStore, an online retail platform that involves e-commerce firm PSWeb handling order fulfillment, merchandising, and pricing. The new initiative opened the door for the packaged goods giant to pilot a Facebook shopping app for its Pantene brand that allows consumers to place orders directly on the social site. read more
P&G's E-commerce Play Includes Facebook
by Christopher Heine, ClickZ -
May 24, 2010
What all of the successful companies discussed in this article have in common is that IT doesn't just support the business; it enables and continually transforms the business, often creating new revenue and profit streams. Moreover, CIOs and everyone else in IT at these companies know precisely how their businesses make money and lose money. read more
These CIOs go way beyond IT-business alignment
by Julia King, ComputerWorld -
May 21, 2010
The CIO has typically played a supportive role in all things technical and digital. This means other parts of the organization lead the company’s go-to-market activities and the CIO supports those activities from a technology perspective. As the role of CIO evolves, there is an opportunity for the CIO to not only support key business initiatives – but strategically lead them. read more
Stephen Gillett On The Changing Role Of The CIO: Your Questions Answered
by Stephen Gillett, CIO magazine -
May 20, 2010
Procter & Gamble has started to sell brands direct to US consumers online for the first time. The launch of P&G's "eStore" site is part of the company's drive to increase its total online sales. read more
P&G starts direct sale of brands online
by Jonathan Birchall, Financial Times -
May 11, 2010
New research shows that many CFOs are making a power play to take more control of IT. That's not good news for CIOs, but you can fight the trend. read more
CFOs to CIOs: You Work for Me Now
by Thomas Wailgum , CIO.com -
May 10, 2010
This could -- finally -- be the year of mobile marketing. But not exactly in the ways first predicted. The combination of location and social networking -- once confined to tiny players like Foursquare, Gowalla, MyTown, Whrrl, Loopt and others -- is about to get massive scale in the form of Facebook, which as of last month had 450 million users and is adding a million new users each day. read more
Facebook Poised to Take Geo-Networking Mainstream
by Michael Learmonth and Emily Bryson York , Advertising Age -
May 10, 2010
Observers praised the appointment. "The problem with GM marketing is that they were recycling the same people through the chain," said Peter DeLorenzo, a former automotive advertising and marketing executive who runs AutoExtremist.com. "The products are good, but the marketing was the final piece of the puzzle." read more
Why New CMO Ewanick Will Have It His Way at GM
by Rich Thomaselli , Advertising Age -
May 6, 2010
VIDEO: iMedia and Catalyst:SF teamed up to see what was on the minds of this year's ad:tech attendees. Hear more about the show's newest content improvements and attendees' forecasts for the overall industry. read more
Interactive marketers get on their soapboxes
by , iMediaConnection.com -
May 4, 2010
CIOs and up-and-comers agree -- on-the-job experiences trump traditional succession plans in preparing IT professionals to lead. Formal succession planning programs received the lowest effectiveness rating of any development opportunity in a CIO survey of 100 aspiring IT leaders. Although 60 percent were participating in such programs, only 17 percent found them to be very effective. On-the-job experiences rated higher: 76 percent said that steering an enterprisewide project, for example, was instrumental to their professional growth. read more
The path to the CIO's office: Real-world challenges required
by Stephanie Overby , ComputerWorld -
May 3, 2010
The mobile revolution will also affect how employees do their jobs. Brian Reed, chief marketing officer of the software company Box Tone, expects that by next year 50 percent of all U.S. employees will want to connect their smartphones to company infrastructure to do their work. The implications of this trend for the federal government are huge because the security and privacy of citizen records—which some fear could become less so if smartphones are plugged into government networks—are not trivial concerns. read more
Doing What Works for the Future
by Carmen A. Medina, Jitinder Kohli , Center for American Progress -
April 29, 2010
Euro RSCG Worldwide PR, North America, announced today that Stacy Mackler has been appointed executive vice president and chief marketing officer of the agency. The hiring of Mackler, an industry leader recognized for her successes in melding digital and traditional marketing approaches. "Stacy has understood the power of digital-traditional hybrid approaches to marketing since they began," said Salzman, to whom Mackler will report. "The incredible thing is that she has continued to innovate throughout her career, creating new trends and revamping the communications approaches of global companies to tremendous effect." read more
Euro RSCG Worldwide PR Taps Marketing Innovator as Executive Vice President and Chief Marketing Officer
by , PR Newswire -
April 28, 2010
The U.S. tech industry lost about a quarter of a million jobs last year, about 4% of its total workforce, but is seeing signs of a hiring turnaround, particularly in software services, according to TechAmerica, an industry group. read more
Tech Industry Lost 250,000 Jobs in 2009
by Patrick Thibodeau , CIO -
April 28, 2010
Through smartphones that signal someone’s location, stores and brands like Starbucks, Tasti-D-Lite, Macy’s and Pepsi are getting live information about when and where people are shopping. Some companies are turning Foursquare into a virtual loyalty-card program, while others are creating their own location applications, offering customers discounts or other rewards for shopping. “It gives us immediate feedback for what’s going on in the marketplace,” said Margery Schelling, chief marketing officer of PepsiCo Foodservice. “That’s invaluable.” read more
Linking Customer Loyalty With Social Networking
by Stephanie Clifford, NY Times -
April 27, 2010
Everyone is familiar with the role of the chief information officer, and the chief technology officer is gaining momentum as the lead technologist in the enterprise. But the folks at EMC are starting to see a need for someone to specifically take on the role of chief information architect in the enterprise. Many companies face an exponentially-growing amount of information to be managed, said Whitney Tidmarsh, chief marketing officer for content management in the Archiving Division of EMC. In fact, IDC estimates that the amount of information to be managed is doubling every 18 months, which by 2011 should collectively reach 1.8 million zetabytes. That's roughly 129 million times more than all the books stored in the U.S. Library of Congress, EMC says. At the same time, however, EMC estimated that 85 percent of all unstructured information stored today is not managed. read more
The Rise of the Chief Information Architect
by Michael Vizard , IT Business Edge -
April 25, 2010
The recently anointed chief marketing officer of Telstra has yet to solve the problems that is facing the company right now. Telstra is currently experiencing a decline on its fixed-line business and the company was forced to lower its rates to compete in the market. The unsolved fixed line problem will make McKenzie busier in the weeks ahead. read more
New Telstra’s marketing chief to solve declining revenues
by , International Business Times -
April 21, 2010
It's a battle IT leaders have been waging for years: At some companies, CEOs still think IT should report to the head bean counter. A debate among CIOs on this topic has created some valuable food for thought. read more
Why Is the CFO Still Boss of IT?
by Thomas Wailgum , CIO -
April 21, 2010
Mobile marketing is one of the fastest growing marketing channels today with predicted four-fold growth over the next four years. "The mobile arena holds so much promise and many marketers are excited but simply don't know where to start," said John Rizzi, president and CEO of e-Dialog. "Nearly all mobile users are carrying a text-enabled phone right now," he continued, "To ignore that reach would be missing a tremendous opportunity." read more
e-Dialog Secures Foothold in Mobile Marketing Through Acquisition of M3 Mobile
by , MarketWatch -
April 7, 2010
"Everything we’ve done so far this year has been about getting consumers to reconsider Domino's," he said. "Our goal continues to be about convincing people to try the new pizza." read more
Domino's CMO on the New 'Friends' Strategy
by Elena Malykhina , Brandweek -
March 31, 2010
While sustainable cost reduction remains a key priority in 2010, organisations are moving towards IT and outsourcing governance that is more aligned to strategic business objectives, says senior outsourcing executive at Accenture SA, Donovan Muller. read more
Governance's new clothes
by Leigh-Ann Francis, ITWeb -
March 29, 2010
Traditional business-IT alignment may render IT a bottleneck rather than a strategic asset. Mere functional integration between organizational infrastructure and IT infrastructure results in tight coupling that may not accommodate future. The alignment may be perfect within the current strategy, but when the business priorities change, reengineering the organization or information systems is often difficult and laborious. Compromises, corner-cutting and workarounds are commonplace and over time deteriorate IT architecture. The deficiency of structurally-oriented IT governance is emphasized in today's increasingly complex and competitive business environment that requires frequent strategic adjustments. read more
Anatomy of Agile Enterprise
by Janne J. Korhonen, ebizC -
March 25, 2010
Marketers view turning data into actions as one of their main challenges and view the lack of support from information technology departments as an impediment, according to a poll by marketing management software company Unica Corp. read more
Study: Marketers challenged by data, IT department
by Christopher Hosford , btobonline.com -
March 24, 2010
If you exist in the world of traditional marketing, you know there are many different options for forecasting the effects of media spend on sales. In many cases, these models are tailored to be proprietary-based versions of an initially offered marketplace product. Still, they are consistently flawed, and marketers tend to use the data they create as directional data. read more
Building or Buying The Right Media Mix Model? I Say Build For Now
by Cory Treffiletti, MediaPost -
March 24, 2010
Business management, for its part, frequently sees IT as a necessary evil. Even managers who favour investment in IT might have little hard understanding of how IT works in their business.“Our surveys say that CEOs see technology as valuable,” says Mark Raskino, vice president and Fellow at Gartner, the industry research firm. “But when you ask them what IT is doing, you get vague and mushy answers.” read more
Business technology: a mess – or a thing of beauty?
by Stephen Pritchard , FT.com -
March 19, 2010
Considering the business needs of the mid-size organisation, CIOs are increasingly challenged to achieve the fastest return on investment (ROI) and the highest process flexibility with the lowest cost of deployment.According to Diedericks, the concerns of CIOs at mid-size businesses are similar to those at large enterprises, and include cost efficiencies, business intelligence, social networking integration and flexibility of process.However mid-size business CIOs have less budget to work with, forcing them to be more flexible around process and platform. This often means industry pushes CIOs at mid-size companies to accept 'boxed-in' solutions, which prevent future growth. read more
CIOs face balancing act
by Leigh-Ann Francis, ITWeb -
March 17, 2010
CIOs are deluged with marketing pitches for every new product under the sun. But few marketers pitch the right products to the right companies. Forbes talked with CIOs at RightNow, Informatica and SonoSite about the funniest and strangest pitches they've received. read more
Stop The Marketing Gimmicks!
by Kym McNicholas, Forbes.com -
March 15, 2010
Today's multi-faceted marketing campaigns are design projects. Over the past year in the business world, there has been rising interest in a relatively new concept known as "design thinking." But one place design thinking hasn't gotten much traction yet is in the marketing realm. I suspect that's because marketing executives are accustomed to thinking of design as a separate discipline from marketing; it's seen as the domain of design geeks who develop cool product features or graphic artists who agonize over typefaces. read more
CMOs Should Think Like Designers
by Warren Berger, Forbes.com -
February 8, 2010
Randy Poppell explains how UniGroup’s IT organization helped the company through the toughest times—and is helping the company to accelerate into the upturn. He discusses the IT-business collaboration at UniGroup. read more
UniGroup CIO on IT Enabling the Business
by Brian P. Watson, CIO Insight -
February 1, 2010
Lack of knowledge about digital marketing among senior marketers: A common gripe is that senior managers don’t understand digital marketing and therefore fail to allocate sufficient resources for using online channels and measuring them effectively. There can be a lack of appreciation of the potential to collect and analyse data, combined witha failure to grasp the relevance and power of digital marketing. read more
Marketing Budgets 2010: Effectiveness, Measurement, and Allocation Report
by , Econsultancy: Digital Marketers United -
January 25, 2010
VIDEO: iMedia asked some top digital agency leaders to discuss what they see as the single greatest obstacle facing digital marketing. See what they had to say. read more
How online marketing must change
by Greg Bardsley, iMediaConnection.com -
January 25, 2010
As the economy rebounds, corporate mergers and acquisitions will increase, causing new problems for organizations who must integrate different equipment, standards, processes and best practices. This will cause new stress and additional burdens for IT teams, as organizations attempt to wring the cost savings and synergies from an acquisition as fast as possible while dealing with the realities of highly inconsistent network configurations. read more
Netcordia Predicts Top Causes of IT Headaches in 2010
by , Business Wire -
January 25, 2010
While CIOs may be ready to employ ITIL, it may take some convincing to bring others on board. One of the difficult things for an organization to make progress with ITIL is securing backing from the business. Even within IT itself, I think you have a culture that’s resistant to change. “We’ve always done it this way, so why should we change how we are doing it?” And from IT’s customers within the organization, if they can shout loudly enough and get something today, then why would they want to do something that may make them wait longer to get access to an application? read more
How to Overcome Resistance to ITIL
by Ann All , IT Business Edge -
January 25, 2010
Like never before, this redoubled concentration on the business is setting a new course for CIOs in this century's second decade. No longer will IT narrow its gaze to internal capabilities alone. The game has clearly moved to applications and solutions at the edge of your businesses, where they can deliver more useful intelligence and actionable information. Technologies such as cloud computing, service-oriented architecture, business process management, data analytics, collaboration tools and mobile devices are the underpinnings of IT's "new normal." Your business colleagues want IT to deliver "intelligent velocity," meaning that data-driven ability to move faster and smarter as you respond to customer expectations and desires. read more
IT's "New Normal"
by Michael Friedenberg , CIO -
January 25, 2010
Enterprises say that better collaboration between business and IT is the most critical issue their IT organizations face, according to a recent study conducted by alfabet at its international planningIT eXchange 2009 event during November 2009 in Berlin, Germany. “Our survey confirms that Business IT Management is being used as a strategic lever to make the IT support for the business more agile, innovative, cost efficient and standardized.” Based upon 100 survey responses received from European and North American attendees, better collaboration was cited by 59% of respondents, followed by cost reduction (50%) and consolidating the application landscaping (41%). When asked where Business IT Management generates the greatest value, 66% selected standardization of IT processes, technologies and the application landscape, followed by shortened and/or safer planning and decision-making processes (46%) and identifying synergies between parallel running projects (41%). Among other leading responses, some 34% identified both IT cost reductions and improved risk management due to greater transparency. read more
Enterprises Say Better Collaboration Between Business and IT Is Most Critical Issue to Their Organizations
by , Business Wire -
January 21, 2010
While businesses increasingly understand that up-to-date business communications technologies—unified communications and collaboration—can produce improved business efficiency and boost the bottom line, they don't necessarily see a clear path to deploying these technologies. read more
Verizon Business Expands UC & Collaboration Consulting Service Suite
by Ted Stevenson, VoIP Planet -
January 21, 2010
The past year has been one where CIOs have had to dig deep to keep things running in the middle of a global recession. Many had to deal with reduced budgets. And, according to analyst firm Gartner, worldwide IT spending is expected to have declined by a further six per cent this year. The firm said IT spending could total US$3.2 trillion in 2009, a six per cent fall against the US$3.4 trillion it saw in 2008. With the pressing need to cut costs, CIOs have also been resorting to trimming the IT workforce. IDC’s Dr Chan warns that could be the biggest mistake CIOs can make. “It is cutting down on business and not steering towards the IT infrastructure optimisation as a cost shaver.” read more
Staying alive
by Jack Loo , CIO New Zealand -
January 20, 2010
More than 70% of CIOs are positive about the business outlook according to the latest major piece of research undertaken by networking organization CIO Connect. However, issue such as Governance and Cloud Computing remain troubling issues on the horizon, the report with surveyed 120 CIOS fro msome of the largest companies in the UK, North America and Asia, revealed today. read more
CIOs say the future looks bright but Cloud Computing and Governance remain issues on the horizon
by , Turk.internet.com -
January 19, 2010
CMOs must recognize that the speed and scope of change are so overwhelming that they need to dramatically revamp their marketing ecosystem. CMOs must demand that all of their agencies, and not just the digital shop, become technologically savvy. CMOs must lead a number of internal changes as well. The first is to recognize that technology is no less a marketing tool than, say, market research, and appoint a "marketing-technology czar" to champion it. read more
Why Brands Should Embrace Technological Change
by Avi Dan, Advertising Age -
January 19, 2010
Marketers have been cutting back on physical collateral, direct mail and events for years. Join the majority, and make 2010 the year that you accelerate online spending on channels such as search engine marketing, webinars, newsletters, and virtual events. In a Forrester Research report, “US Interactive Marketing Forecast, 2009 to 2014,” 60% of those surveyed will shift budget away from traditional marketing to interactive marketing in 2010. Interactive marketing will represent 21% ($55B) of all marketing spend in 2014. read more
Faced With Marketing Budget Cuts? Here’s What To Do
by Joseph King, MindTree Blogs -
January 18, 2010
Archive Systems, a leading provider of document management services, today announced the appointment of Paul Giardina as Chief Marketing Officer. Giardina will oversee Archive Systems' marketing communications and strategic marketing. Among his responsibilities will be developing new marketing initiatives, defining the product roadmap for Archive Systems' ASPEN 360 technology platform, and launching new business initiatives. read more
Archive Systems Announces New Chief Marketing Officer
by , 1888 Press Release -
January 14, 2010
What has driven the market for virtual servers more than the potential to squeeze several servers worth of performance out of just one physical server? It's the relative ease with which most applications can move from a physical infrastructure to a virtual one. But make the move without planning, run into a few of the major performance "gotchas", and your apps sitting on a brand-new virtual infrastructure will run like they're locked in an old box that's sitting around because it's too much trouble to throw out. read more
Virtualisation speed traps
by Kevin Fogarty, CIO New Zealand -
January 14, 2010
O'Toole was most recently chief marketing officer and chief information officer for Global Hyatt Corp. where he led brand marketing, distribution, reservations and information technology for all operating companies and brands worldwide. read more
United Airlines Appoints Thomas O'Toole SVP, Chief Marketing Officer - Quick Facts
by RTT Staff Writer, RTT News -
January 13, 2010
CIOs that have been successful in integrating marketing channels exercise patience and focus on those few highly impactful areas that will deliver the best results. They must start synchronizing online and offline channels. This cannot be done overnight but the CIO should start working with their CMO counterpart to prioritize the points of synchronization. Begin by identifying the highest value customer segments and the critical points where they interact with the company. Integrate the channels at points where they create the biggest impact on customer conversion, revenue and retention. read more
5 Issues Undermining Your Multi-Channel Marketing Efforts
by Insurance & Technology, Contributor -
January 11, 2010
“One of the biggest dilemmas facing organisations as we head towards 2010 is how chief executive officers (CEOs) and CIOs can execute entrepreneurial tasks in the current risk-averse environment,” said Jorge Lopez, vice president and distinguished analyst at Gartner. “As shareholders see the recession recede in their day-to-day actions, they will drive for revenue and earnings growth, and expect CEOs and CIOs to perform to heightened expectations.” read more
Entrepreneurial CIOs wanted
by Angelica Mari, Computing -
January 11, 2010
IT governance has taken on a new significance over the past couple of years. Nick Kirkland, chief executive of IT leadership networking group CIO Connect, says, "Without radical action, the required rate of change will exceed the ability to deliver, including a clear focus on what is important and the need to drop anything that is not crucial. Clear governance is a necessity in that world - crisp decision-making, with delegated authority, and a focus on ROI, is critical. To reach such a point, CIOs need to demonstrate leadership across the business and within their own teams." read more
CIO 2010 agenda: The business of leadership
by Bryan Glick, ComputerWeekly.com -
January 9, 2010
Unfortunately, the Financial Times reports that the biggest concern for CIOs next year might be finding another job. They report that “the perception among chief information officers (CIOs) that their influence on business strategy is steadily waning, coupled with continuous and increasing pressure to cut costs. And since the main areas of satisfaction among CIOs are “having a greater involvement in business strategy and a fresh challenge,” many CIO’s may look to move on. However, greener pastures will not be easy to find in the coming year, and most CIOs will have to withstand the difficult time, be proactive (as discussed above), and lastly, “make sure projects come in on time and on budget.” read more
CIO Concerns - 2009
by Gabriel Giordano , Face IT - IESE Technology Blog -
January 7, 2010
"The sprawl and complexity of such networks have made it harder to manage end-to-end operations smoothly," notes the report. "In fact, high-tech companies have let complexity undermine collaboration in their supply chains: They aren't working as closely as they could with their supply chain partners— sharing information or streamlining processes—to smooth out volatility and eliminate waste. The failure is surprising." read more
Supply Chains Are Bigger Today, But Are They Better?
by Thomas Wailgum , CIO -
December 29, 2009
The best CMO is a CEO who believes in Marketing. The CMO's ability to lead the corporate growth agenda starts with alignment with and support from the CEO. Not all business models and CMO’s are created equal. The role of Marketing in an organization can vary widely. And the CMO role can range from a narrow Marcom role all the way to something like a Chief Growth Officer. The CEO and CMO must be aligned on the role of Marketing in the organization for the CMO to effectively lead the growth agenda read more
Should CMO's Lead the Corporate Growth Agenda?
by Randall Beard, New Media Hire -
December 28, 2009
The advantages of moving to a virtual datacentre may outweigh the risks, according to SV Technology managing director Eric Svetcov. Speaking at a recent Brightstar Cloud Computing Summit in Auckland, Svetcov said companies should do a risk assessment before they consider changing their datacentre infrastructure. “Most organisations in the world do a lousy job of understanding their IT risks. And without understanding their IT risks, you can’t put solutions in place to mitigate those except in an ad hoc manner.” read more
Tech dynamics
by Hamish Barwick, CIO New Zealand -
December 21, 2009
From our conversations throughout the year with hundreds of IT vendors, hundreds of CIOs, dozens of academics and analysts, and our own gleaned from covering this field since Abraham Lincoln's time, this article offers the Global CIO's list of the Top 10 CIO Issues For 2010. read more
Global CIO: The Top 10 CIO Issues For 2010
by Bob Evans , Information Week -
December 17, 2009
The recession has deepened CIO understanding of and commitment to business beyond IT. It's not just about installing BI tools or upgrading ERP, but about working side by side with other company leaders to build IT into new goods and services...While aligning IT initiatives with business goals continues to be the most frequently cited CIO activity in our survey, fewer CIOs than in previous years place it among the activities taking up most of their time: 64 percent, down from 71 percent last year and 82 percent two years ago...This year, the proportion of transformational CIOs dropped to 45 percent and the other two categories grew: operations-focused IT leaders count for 34 percent and strategists for 21 percent. read more
2010 State of the CIO: Today's Focus for IT Departments - Business Opportunities
by Kim Nash, CIO -
December 9, 2009
More than eight in 10 (81%) CMOs expect to link up to 10% of their annual revenues to their social media investment in 2010, up from just 44% in 2009. The survey, which was fielded among members of The CMO Club with both domestic and global P&L responsibility, found that social media measurement will become universal in 2010 as top-level marketing executives continue to invest more in social media and focus their social initiatives on driving revenue. read more
CMOs Seek Better Metrics for Social Media-Revenue Linkage
by , Marketing Charts -
December 2, 2009
It’s well known the average CMO, meaning Chief Marketing Officer, doesn’t last even two years. No wonder. Despite all the other challenges facing a top marketing person, here’s one more: the job doesn’t exist in the new social media world! It’s hard to hold on to a phantom job in an ever-disappearing traditional field.The new CMO, according to social media modernist Brian Solis is a Community Management Officer. Not responsible for getting messages out, this new position is one of engagement and relationship-building. read more
The new CMOS aren’t Chiefs or Marketers
by Rhona Bronson, The Marketing Plaza -
November 20, 2009
Consistently over the past three years, and also into 2010, two management priorities have topped the list; aligning IT and business goals and controlling costs. These remain top of mind and it’s interesting that controlling costs comes second, even in the despair of an economic downturn. The holy management grail of business – IT alignment, something which has been hotly discussed for many years, remains number one and a priority as yet apparently unachieved by many Asia businesses. read more
C-level executives reveal top concerns
by Ross Storey, CIO New Zealand -
October 30, 2009
Recently, I've come across some data from Gartner which illustrates this issue loud and clear. It shows the top 10 business priorities for the CEO and the board vs. the top 10 technology priorities for the CIO. The punch line? There is no overlap. read more
The IT-Business Priority Mismatch
by Patty Azzarello, CIO Update -
October 8, 2009
With the C-suite keen to see ROI for every dollar spent, marketing departments are under more pressure than ever--tasked with making sense of a complex media landscape, a range of new devices and endpoints, and shifting, demanding customer buying habits. read more
CMO & CIO: Art + Science = Success
by Jake Wengroff, Cmo.com -
October 1, 2009
Chief Information Officers are being counted on to deliver IT innovation to support the accelerating rate of change and to enable the enterprise to seize new opportunities. At the same time, CIOs must manage an effective, efficient, secure and resilient IT infrastructure to help ensure the organization's survival and success. Use the tabs above to explore key challenges facing CIOs and how to add greater value to your enterprise by meeting them head on. Are you armed to embrace the art of the possible? This whitepaper outlines key strategies for CIOs to drive business results through the economic crisis. read more
From fear to value; CIO strategies for propelling business through the economic crisis
by IBM, bNET -
September 30, 2009
As the advertising market recovers, two clear winners are emerging: the internet and television read more
The Return of Advertising: The Box Rocks
by , The Economist -
July 21, 2009
Listen up, CIOs: Organize your plan around the long-term strategic migration of the enterprise architecture to support interoperability to improve business processes – don’t look at MDM as the end, but rather a means to a more strategic end. read more
Master Data Management and the CIO’s Strategic Plan
by Loraine Lawson, IT Business Edge -
June 19, 2009
The bottom line? If chief marketing officers can move beyond historical, traditional challenges and capitalize on the new wave of challenges, they can change the game with a greater level of precision, measurement and customer access -- and take their company to the next level of marketing while claiming greater share of customers' wallets. read more
Ever-Changing Rules: New Era Challenges For CMOs
by Patrick O'Halloran , ChiefMarketer.com -
June 4, 2009
In organizations in which data resides in a plethora of departmental silos, application-specific databases and other locations, architects can use modeling to reverse-engineer existing data flows and then model and implement changes to those flows as required by new business processes. These capabilities allow the business to anticipate change more proactively and make rapid adjustments centrally as needed. Again, the goal is to ensure that across the enterprise, everyone is working from the same data. This is the essence of what is meant by the phrase “aligning IT and the business.” read more
Distributed Data Management: A Technology View
by Raj Nathan (CMO), Information Management Magazine -
March 9, 2009
When asked to list the challenges and obstacles facing the CIO in 2009, the respondents revealed the tightrope that technology chiefs have to walk, simultaneously cutting costs while proving the value of the IT organisation. According to one CIO, "demonstrating that we add business value" is the challenge of the year. For another, "maintaining the credibility of the IT department in the face of a business desire to cut costs" is the most important issue. read more
Revealed: The CIO's biggest challenges this year
by Steve Ranger, Silicon.com -
January 29, 2009
Is there something so inherently problematic about the CIO role that even the most talented and experienced leaders have trouble making it work? Few would argue that your role suffers from inherent contradictions: business acumen versus technology skills, operational fixation versus strategic ambitions, innovation versus cost containment, enterprise responsibility versus siloed demands, and ultimately, accountability versus disempowerment. These contradiction form a "CIO paradox" that is deeply embedded in governance, staffing models, executive expectations, budgeting, even the titles that IT leaders hold. read more
How IT is set up to fail
by Martha Heller, itWorldCanada -
January 5, 2009
The Chief Marketing Officer has a number of challenges on his or her plate today. First and foremost, it’s about making sure that the marketing organization is viewed as a strategic partner to the business, and therefore it’s imperative that marketing align to the needs of the business and can clearly articulate to the rest of the organization through the communication channels that marketing has control over and the ecosystems that we build up in our organizations as to how marketing supports the alignment of the business. read more
The Role of the Chief Marketing Officer
by Chris Williams, BigThink.com -
January 13, 2008
Today's techonology trends may appear like only incremental changes compared with historic changes like ERP and the internet, but Forrester believes that we are in the initial phases of a major technology innovation and growth wave called "IT everywhere." We are witnessing multiple trends that, when combined, will drive a dramatic change in technology adoption and use. Some of these trends - like X internet, mobile, SOA, and BPM - have been around for a few years but are just gaining the footing required to launch them into enterprise use. Others-including Technology Populism, Digital Business Architecture, security and risk management, IT ecosystems, the information Workplace, master data management, and Dynamic Business Applications - are just truly coming online. CIOs must continuously assess these trends to successfully navigate this new wave. read more
The Emerging Technology Trends That CIOs Should Care About
by Bobby Cameron with Alex Cullen and Brandy Worthington , Forrester Research, Inc. -
October 26, 2006
55% of CIOs believe that data warehousing and access to data technologies can provide critical innovation to their organization. Anyone that has ever worked substantially in the data warehousing field understands that meta data management is critical for evolving your data warehouse through it different iterations. In addition, business meta data that is presented to the end users is an absolute necessity in transforming data into actionable information. read more
Should Your CIO Care About Meta Data Management? Part One
by David Marco, The Data Administration Newsletter
