The content below has been pulled by the CMO Council from a wide variety of sources to help gain insight into the obstacles, disconnects, and best practices in the interactions between the CMO and CIO. We believe that full immersion into this topic is essential to combating the barriers between marketing and IT. A well rounded investigation is achieved through exploring diverse media types to measure the level of disconnect between groups and to gauge the urgency for change expressed by commentators.
Writers of books, articles, whitepapers, and blogs have placed increasing importance on following this discussion point, you’ll see this focus reflected in the large amount of resources aggregated here. We hope chronicling this growing topic will ultimately open the discourse to enact necessary change.
FEATURED READING
The New Customer Equation Gaining customer loyalty used to be a fairly straightforward equation. Create customer segments, add promotions or rewards and gain repeat business. But the math has changed.
REPORT
Where and how global enterprises are embracing "The CMO-CIO Alignment Imperative"
Off the Hook Marketing: How to Make Social Media Sell for You
Let's face it, knowing how to update your Facebook page, write an engaging blog or create a viral YouTube video is worthless without knowing how to make them produce sales. The problem for most businesses is they're suffering from social media tip of the week syndrome instead of…
more booksChief Marketing Technologist
To marketing, then IT, and back again For this week's marketing technologist interview, we move in-house to talk with someone who's balanced the relationship between marketing and IT on the front-line. In fact, he's worked for marketing, then IT, and then marketing again — all with the same mission.
more blogs
The CMO/CIO Organizational Alignment Mandate
Chief information officer reporting relationships continue to be distanced from the strategy function. The marketing function is experiencing this same distancing from strategy. However, the two functions should be on the leading edge of strategy, rather than the receiving end.
more white papers02.18.12 - CIO Becomes the New CMO! by , SmartDataCollective
Marketing budgets are now larger than IT budgets & growing faster says Gartner. By 2017, Gartner says that CMO’s will spend more on IT than CIO’s. Interesting how marketing is getting more & more dependent on technology. And yet the Marketer’s perception…more articles
FACTS & STATS
Over 35% of marketers see deficiencies in IT, back office, or operational systems that subvert marketing claims and fail to meet customer demands and expectations. This, despite the fact that over 60% of industry marketers say they provide strategic direction for systems investments and 73% expect back office systems to enable faster, more effective control and implementation of marketing of strategies.
CXO Media Inc. reported that the recession has deepened CIO understanding of and commitment to business beyond IT. Company leaders must work side by side to build IT into new goods and services.
Source: CXO Media Inc.