The content below has been pulled by the CMO Council from a wide variety of sources to help gain insight into the obstacles, disconnects, and best practices in the interactions between the CMO and CIO. We believe that full immersion into this topic is essential to combating the barriers between marketing and IT. A well rounded investigation is achieved through exploring diverse media types to measure the level of disconnect between groups and to gauge the urgency for change expressed by commentators.
Writers of books, articles, whitepapers, and blogs have placed increasing importance on following this discussion point, you’ll see this focus reflected in the large amount of resources aggregated here. We hope chronicling this growing topic will ultimately open the discourse to enact necessary change.
FEATURED READING
The New Customer Equation Gaining customer loyalty used to be a fairly straightforward equation. Create customer segments, add promotions or rewards and gain repeat business. But the math has changed.
REPORT
Where and how global enterprises are embracing "The CMO-CIO Alignment Imperative"
Off the Hook Marketing: How to Make Social Media Sell for You
Let's face it, knowing how to update your Facebook page, write an engaging blog or create a viral YouTube video is worthless without knowing how to make them produce sales. The problem for most businesses is they're suffering from social media tip of the week syndrome instead of…
more booksChief Marketing Technologist
To marketing, then IT, and back again For this week's marketing technologist interview, we move in-house to talk with someone who's balanced the relationship between marketing and IT on the front-line. In fact, he's worked for marketing, then IT, and then marketing again — all with the same mission.
more blogs
The CMO/CIO Organizational Alignment Mandate
Chief information officer reporting relationships continue to be distanced from the strategy function. The marketing function is experiencing this same distancing from strategy. However, the two functions should be on the leading edge of strategy, rather than the receiving end.
more white papers04.26.12 - The business value of CIO and CMO partnerships by Harvey Koeppel , SearchCIO
Center for CIO Leadership Executive Director Harvey Koeppel was the featured speaker at the April 11 SearchCIO360 dinner and networking event in New York. He took some time out to discuss with CIO/IT Strategy Media Group Editorial Director Scot Petersen some ways to reimagine or reinvent…more articles
FACTS & STATS
A March 2010 Accenture Marketing Executive Survey of 400 CMOs and senior marketing executives showed that while 45% said they need to master digital channels to engage customers and create value, 34% admitted they experience significant barriers that prevent them from doing so.
71% of providers with balanced infrastructure investments report "outstanding" performance from their clinical applications versus only 29% of providers who devote fewer resources to infrastructure.
Source: Core Point Health