PRESS RELEASES

The Chief Marketing Officer (CMO) and Chief Information Officer (CIO), often believed to be fundamentally at odds, have found common ground in big data as both an obstacle and an opportunity. According to the findings of a new study from the CMO Council, in partnership with SAS, both marketers and IT executives believe big data is a key competitive differentiator and will be core to implementing a more customer-centric business culture. read more
Operational change is required for corporate marketers and information technology (IT) professionals as they seek to “lead not lag” to embrace new digital marketing technologies and channels in the quest to acquire, maintain and enhance customer relationships and increase revenue, according to a new report from the CMO Council and Accenture (NYSE: ACN).  Another key finding of the report, titled  “The CMO-CIO Alignment Imperative: Driving Revenue through Customer Relevance,” is that marketing and IT executives do not believe they are highly effective partners, as they struggle to achieve common goals in the race to adopt and keep pace with rapidly evolving digital marketing capabilities. read more
The Chief Marketing Officer (CMO) Council and the Business Performance Innovation (BPI) Network, working with Accenture, have launched a new research program focused on the critical need for alignment and partnership between CMOs, Chief Information Officers (CIOs) and their teams. read more

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