As part of the CMO-CIO Alignment Imperative, the CMO Council has aggregated articles from a wide variety of sources to help executive gain insight into the best practices and challenges facing today’s top marketers and IT specialists. Browse the pages below for news coverage and trends across all major industries. You’ll find relevant media coverage pertaining to the growing need for alignment between the CMO and CIO here, along with any upcoming news stories which discuss both marketing and IT groups and where they intersect in the corporate sphere.
You’ll also find details on all upcoming events and conferences which aim to address this topic by engaging key industry players and providing tangible strategies for overcoming lack of collaboration between marketing and IT entities. Feel free to explore and check back often for updates.
Creating a Customer-Centered Organization The HBR Insight Center is an interactive resource that highlights the emerging thinking around today's most important issues. In this installment of the series, Harvard Business Review focused on how managers are turning their companies into customer-focused organizations.
CMO Council’s look at how big data aligns marketing and IT
May 22, 2013
Collaboration exists in many forms. As a tool that manifests organically out of human interaction, it’s subject to the push-pull of partnerships and the dangers of imbalanced approach. That’s… read more
Collaboration Between the CMO and CIO: A Love Story
by Arwen Petty, Business 2 Community
May 7, 2013
The Digital Age has handed companies untold powers of customer intelligence and engagement, and much has been made over which corporate duchies will wield them. But a study from the CMO Council finds that … read more
Hope Springs Eternal for CMOs and CIOs
by Al Urbanski, Direct Marketing News
05.08.13 - Eduardo Conrado Talks About Motorola's Move to Marry Marketing-IT - Is Eduardo Conrado a harbinger of things to come? He's Motorola's senior VP-marketing and…more articles
04.22.13 - Mixing with Marketing: The CIO-CMO Partnership - Is the CMO pushing the CIO off the IT budget chair? And if so, how can you forge a…more articles