As part of the CMO-CIO Alignment Imperative, the CMO Council has aggregated articles from a wide variety of sources to help executive gain insight into the best practices and challenges facing today’s top marketers and IT specialists. Browse the pages below for news coverage and trends across all major industries. You’ll find relevant media coverage pertaining to the growing need for alignment between the CMO and CIO here, along with any upcoming news stories which discuss both marketing and IT groups and where they intersect in the corporate sphere.

You’ll also find details on all upcoming events and conferences which aim to address this topic by engaging key industry players and providing tangible strategies for overcoming lack of collaboration between marketing and IT entities. Feel free to explore and check back often for updates.

FEATURED READING

Creating a Customer-Centered Organization The HBR Insight Center is an interactive resource that highlights the emerging thinking around today's most important issues. In this installment of the series, Harvard Business Review focused on how managers are turning their companies into customer-focused organizations.

NEW REPORT

CMO Council’s look at how big data aligns marketing and IT

04.02.13 CMO Council Finds Big Data Critical to Customer-Centric Cultures - The Chief Marketing Officer (CMO) and Chief Information Officer (CIO), often believed to be fundamentally at odds, have found common ground in big data as both an obstacle and an opportunity. According to the findings of a new study… read more 10.04.10 Operational Transformation Needed to Align Marketing and IT Groups as Companies Seek Competitive Advantage in Fast-Changing Digital World, Finds Study from CMO Council and Accenture - Operational change is required for corporate marketers and information technology (IT) professionals as they seek to “lead not lag” to embrace new digital marketing technologies and channels in the quest to acquire, maintain and… read more


  • Collaboration exists in many forms. As a tool that manifests organically out of human interaction, it’s subject to the push-pull of partnerships and the dangers of imbalanced approach. That’s… read more
  • The Digital Age has handed companies untold powers of customer intelligence and engagement, and much has been made over which corporate duchies will wield them. But a study from the CMO Council finds that … read more
  • ARTICLE FEED

    05.21.13 - Worlds Collide: The New Data-Focused CMOs and Their CIO Counterparts - In 10 years, there will be 50 billion industrial machines connected to the internet,…more articles

    05.08.13 - Eduardo Conrado Talks About Motorola's Move to Marry Marketing-IT - Is Eduardo Conrado a harbinger of things to come? He's Motorola's senior VP-marketing and…more articles

    04.22.13 - Mixing with Marketing: The CIO-CMO Partnership - Is the CMO pushing the CIO off the IT budget chair? And if so, how can you forge a…more articles

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