As part of the CMO-CIO Alignment Imperative, the CMO Council has aggregated articles from a wide variety of sources to help executive gain insight into the best practices and challenges facing today’s top marketers and IT specialists. Browse the pages below for news coverage and trends across all major industries. You’ll find relevant media coverage pertaining to the growing need for alignment between the CMO and CIO here, along with any upcoming news stories which discuss both marketing and IT groups and where they intersect in the corporate sphere.
You’ll also find details on all upcoming events and conferences which aim to address this topic by engaging key industry players and providing tangible strategies for overcoming lack of collaboration between marketing and IT entities. Feel free to explore and check back often for updates.
Creating a Customer-Centered Organization The HBR Insight Center is an interactive resource that highlights the emerging thinking around today's most important issues. In this installment of the series, Harvard Business Review focused on how managers are turning their companies into customer-focused organizations.
CMO Council’s look at how big data aligns marketing and IT
April 18, 2013
Though frequently at odds, marketing and IT executives agree that harnessing Big Data is imperative to building a customer-centric corporate culture, according to a study by the CMO Council, in… read more
Marketing and IT: Big Data an Obstacle, an Opportunity, and Key to Customer-Centricity
by , MarketingProfs
April 16, 2013
Remember the good old days when all you needed to worry about was aligning with sales? Now, not only do we need to be synced up with the sales department, but B2B marketers have to make nice with the IT folks … read more
B2B Marketers and IT Can Get Along
by Tequia Burt, Fierce CMO
04.22.13 - Mixing with Marketing: The CIO-CMO Partnership - Is the CMO pushing the CIO off the IT budget chair? And if so, how can you forge a…more articles
04.16.13 - Four Reasons Why CMOs Are Well On Their Way To Outspending CIOs - Last January, Gartner made a bold claim by stating that by 2017 the CMO will spend more on…more articles