NEWS & EVENTS [ Press releases ] [ Industry events ] [ Coverage ]

COVERAGE

  • October 6, 2010
    CMO, CIO Divide Leaves Strategy In No Man's Land
    by Richard H. Levey , Direct

    Does technology breed tension? The requirements of digital-age marketing would seem to indicate so, according to a new study. Marketing departments are pushing for ever-faster turnaround times from information technology departments, while the IT service providers are not necessarily receiving clear guidance as to how high a priority each request represents. "The issue of broader-scale digital initiatives has not been done at the CEO or board level," says Brian Whipple, managing director at Accenture Interactive. "[They] need to be owned at the boardroom level. The idea of CMO versus CIO [chief intelligence officer], and each feeling that the other has dropped the ball, is going to change during the next 10 years." read more

  • October 6, 2010
    Marketing and IT's Deep Divide
    by Mila D'Antonio, 1 to 1 Media

    A report released this week by the CMO Council and Accenture reveals a divide between IT and marketing in many companies. The study, "The CMO-CIO Alignment Imperative: Driving Revenue Through Customer Relevance," surveyed more than 320 global marketing executives and 300 global IT executives. The results show that marketing and IT don't believe they are effective partners. read more

  • October 5, 2010
    Not All CMOs Going Digital
    by Mark Dolliver , Adweek

    One takes it for granted these days that all marketing professionals are up to their analog ears in digital projects. But a new report from the CMO Council and Accenture indicates that serious engagement with digital channels -- while more the rule than the exception -- is considerably less than universal among top-level marketing executives. In a survey for the report, 78 percent of CMOs agreed that "digital channels are important to their organization" read more

  • October 5, 2010
    CMO Council, Mobile Marketing Association announce thought leadership program
    by , B@B Magazine

    Palo Alto, Calif.—The Chief Marketing Officer Council and the Mobile Marketing Association announced a new thought leadership campaign around mobile marketing. The program, called "Engage at Every Stage: Using MRM to Put More Interaction in the Hands of the Customer," will explore how marketers can leverage mobile relationship marketing to connect with customers. The program will include benchmarks for mobile marketing, best practices and a white paper. More information is available at www.cmocouncil.org. read more

  • October 5, 2010
    Marketers, IT professionals struggle to partner effectively: study
    by Jacqueline Renfrow, Direct Marketing News

    Marketers and IT professionals should both embrace new digital marketing technologies to acquire, maintain and enhance customer relationships and increase revenue, according to a report from the CMO Council and consulting firm Accenture.The groups also reported that marketing and IT executives do not believe they are effective partners, even though they have common goals in the race to adopt new digital marketing capabilities. The companies recently surveyed more than 300 marketing executives and 300 IT executives. read more

  • October 5, 2010
    CMOs and CIOs: Can this relationship be saved?
    by Thomas Wailgum, It World Canada

    The good news: Nearly 80 percent of marketing executives and 68 percent of IT executives said that digital marketing is important to their organizations. The bad news: The disconnect is worse than ever A new report from the CMO Council and Accenture on the strategic relations between CIOs and CMOs  offers a grim outlook: "Marketing and IT executives do not believe they are highly effective partners, as they struggle to achieve common goals in the race to adopt and keep pace with rapidly evolving digital marketing capabilities," notes the report. The study, "The CMO-CIO Alignment Imperative: Driving Revenue through Customer Relevance," is based on a survey of more than 320 global marketing executives and 300 global IT executives conducted during June through September 2010. read more

  • October 5, 2010
    Digital Marketing Can Enhance Customer Relationships and Increase Revenue
    by , SupplChainBrain

    Operational change is required for corporate marketers and information technology professionals as they seek to "lead not lag" to embrace new digital marketing technologies and channels in the quest to acquire, maintain and enhance customer relationships and increase revenue, according to a new report from the CMO Council and Accenture. Another key finding of the report, titled "The CMO-CIO Alignment Imperative: Driving Revenue through Customer Relevance," is that marketing and IT executives do not believe they are highly effective partners, as they struggle to achieve common goals in the race to adopt and keep pace with rapidly evolving digital marketing capabilities. read more

  • October 5, 2010
    Advertisers frustrated by digital marketing reluctance
    by , Ashdown Group Marketing News

    Advertising professionals feel they are being held back by their organisations' reluctance to invest in digital marketing technologies, a new study has suggested.Research conducted by the Chief Marketing Officer (CMO) Council and Accenture indicates that while marketers are attempting to "lead" rather than "lag" on such technology use, budget constraints are putting budgetary obstacles in their way. read more

  • October 5, 2010
    CIOs Must Overcome Perception of IT Neglect
    by Ann All, IT Business Edge

    In talking with industry analysts and CIOs, it seems as if the rest of the business often thinks IT simply has not proven its ability to be responsive enough to business needs. For instance, last summer I wrote about a survey of marketers at telecommunication companies in which the marketing executives blamed IT for their low customer-satisfaction ratings, saying that shortcomings in IT systems prevented them from delivering the capabilities they promised in their marketing campaigns. read more

  • October 4, 2010
    CMO Council and Accenture Report Reveals State of CMO-CIO Alignment
    by , Printing Impressions

    Operational change is required for corporate marketers and information technology (IT) professionals as they seek to "lead not lag" to embrace new digital marketing technologies and channels in the quest to acquire, maintain and enhance customer relationships and increase revenue, according to a new report from the CMO Council and Accenture (NYSE: ACN). Another key finding of the report, titled "The CMO-CIO Alignment Imperative: Driving Revenue through Customer Relevance," is that marketing and IT executives do not believe they are highly effective partners, as they struggle to achieve common goals in the race to adopt and keep pace with rapidly evolving digital marketing capabilities. read more

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