COVERAGE
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April 18, 2013
Though frequently at odds, marketing and IT executives agree that harnessing Big Data is imperative to building a customer-centric corporate culture, according to a study by the CMO Council, in partnership with SAS. read more
Marketing and IT: Big Data an Obstacle, an Opportunity, and Key to Customer-Centricity
by , MarketingProfs -
April 16, 2013
Remember the good old days when all you needed to worry about was aligning with sales? Now, not only do we need to be synced up with the sales department, but B2B marketers have to make nice with the IT folks as well. read more
B2B Marketers and IT Can Get Along
by Tequia Burt, Fierce CMO -
April 15, 2013
As marketing and big data become increasingly intertwined, it’s more important than ever for CMOs and CIOs to create collaborative partnerships—yet according to a new study, that alignment isn’t happening. read more
Report: CMOs Face Challenges to CMO-CIO Alignment
by Shelly Kramer, Business 2 Community -
April 10, 2013
Big Data is top of mind for marketers across industries, but putting it to work is a huge undertaking that few have mastered. As such, most marketers still see data as both an obstacle and opportunity. And they’re well aware that they have a long way to go before truly harnessing it. read more
What Do Marketers Want From Big Data?
by , eMarketer -
April 10, 2013
According to a new CMO Council study with SAS, entitled “Big Data’s Biggest Role: Greater Partnership Drives Enterprise-Wide Customer Centricity,” as organizations realize the importance of delivering on a more customer-centric overall business strategy, big data has emerged as the real glue that has permanently cemented the relationship between the two functional leaders read more
The Hatfields And The McCoys Without Money, Bandwidth and Top-Down Leadership
by Jack Loechner, Media Post -
April 8, 2013
The relationship between the chief marketing officer and chief information officer has always been about figuring out technology to drive engagement in digital. read more
Is the CEO Obstructing the CMO/CIO Relationship?
by , Digiday -
April 5, 2013
Apparently CMOs and CIOs aren’t really getting along, according a report from the CMO Council. The tension is building as investment in technology increases and the question of who will control both platform and budget remains unanswered. read more
CMOs and CIOs Need to Make Better Friends
by , Marketingmag.com -
April 5, 2013
CMOs and CIOs may have more in common than they once thought: a new study from the CMO Council reports that both marketing and IT executives think big data is a key business advantage when it comes to developing a more customer-centric business. read more
Big Data Critical to Customer-Centric Cultures: CMO Council Report
by Beth Negus Viveiros, Chief Marketer -
April 3, 2013
After apprehensively watching the waves of big data crashing into their businesses, CMOs and CIOs have been grappling with an important and growing question: Is big data a friend or foe? read more
CMOs, CIOs Better Aligned, But Big-Data Challenges Remain: CMO Council
by David Gardner, CMO.com -
April 3, 2013
Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links. read more
This Week in Social Media – 4/3/2013
by Scott Monty, TechNationNews -
April 3, 2013
57% of marketers feel that they are missing important data points that could provide them with a more comprehensive view of their customer, while another 30% believe that’s possible but they’re not sure what they’re missing, from a new CMO Council survey. The findings align with separate results showing that almost half also of marketers feel that the deluge of data – both structured and unstructured – has highlighted the importance of identifying actionable insights. read more
Marketers Know They’re Missing Data That Could Enhance Their Customer Profiles
by , Marketing Charts -
April 2, 2013
While the majority of CMOs and CIOs say their relationship with one another is critical to success, both roles report challenges in CMO-CIO alignment, according to a new report from the Chief Marketing Officer Council in conjunction with SAS Institute. read more
CMO Council Finds Challenges to CMO-CIO Alignment
by Kate Maddox, BtoB -
April 2, 2013
BtoBOnline reports that while alignment challenges exist, the relationship between the CMO and CIO is more entwined and critical than ever, according to a study from the CMO Council. read more
CMO Council Study Finds Despite Challenges, CMO/CIO Alignment Critical to Business Success
by Tequia Burt, Fierce CMO -
April 2, 2013
Only about 4 of 10 senior marketers and their IT counterparts feel aligned in their customer-centric initiatives, according to a CMO Council and SAS Institute survey. More than half of marketers complain that "functional silos" make connecting customer data difficult, and others said their corporate cultures weren't oriented with customer needs and that they lacked key technology platforms for managing Big Data. The ITs named the functional-silo concern most often as well. read more
Survey: Functional Silos are Hurting Customer-Centric Efforts
by , Business Marketing SmartBrief -
April 2, 2013
Asked to describe their relationship with their CIO/IT department, just 12% of marketers indicated it to be a “total partnership and alignment,” according to a new survey from the CMO Council. While few described their relationship as “nonexistent” (5%) or “tense” (3%), most reported that they are aligned but still challenged to execute on priority projects (39%) or challenged by divergent priorities and limited budgets (28%). The results don’t bode well for marketers looking to leverage enterprise-wide data for customer-centricity. read more
Marketing/IT Relationship Challenges Present Roadblocks to Customer-Centricity
by , Marketing Charts -
April 2, 2013
Both marketing and IT executives believe big-data is a key competitive differentiator that will be crucial to fostering a more customer-centric business culture. read more
CMOs & IT Finding 'Common Purpose' in Data
by Ellis Booker, The CMO Site -
April 2, 2013
The Chief Marketing Officer (CMO) and Chief Information Officer (CIO), often believed to be fundamentally at odds, have found common ground in big data as both an obstacle and an opportunity. According to the findings of a new study from the CMO Council, in partnership with SAS, both marketers and IT executives believe big data is a key competitive differentiator and will be core to implementing a more customer-centric business culture. read more
Big Data critical to Customer-Centric Cultures
by , HispanicAd -
April 2, 2013
The Chief Marketing Officer (CMO) and Chief Information Officer (CIO), often believed to be fundamentally at odds, have found common ground in big data as both an obstacle and an opportunity. According to the findings of a new study from the CMO Council, in partnership with SAS, both marketers and IT executives believe big data is a key competitive differentiator and will be core to implementing a more customer-centric business culture. read more
CMO Council Finds Big Data Critical to Customer-Centric Cultures
by , Telecomreseller -
February 21, 2013
When you think of technology spending at a company, you probably assume the IT department disperses nearly all the money, with a small percentage going to departmental tech like smartphones and cloud services. But according to Laura McLellan, Gartner's vice president of marketing strategies, 50 percent of IT spending outside of the IT budget goes through marketing departments -- on top of IT's expenditures on marketing technology. In fact, by 2016, 80 percent of marketing tech investments will come outside of IT, Gartner predicts. read more
Where Marketing Execs are Spending All Those Tech Dollars
by Lynn Haber, Computer World -
October 22, 2012
For insurers to maximize digital opportunities, marketing and IT leaders must collaborate to create an integrated digital marketing and technology road map, says Liz Miller, CMO Council. read more
The CMO-CIO Alignment Imperative: Integrating Digital to Drive Insurance Enterprise Performance
by Liz Miller, Insurance & Technology -
October 6, 2010
Does technology breed tension? The requirements of digital-age marketing would seem to indicate so, according to a new study. Marketing departments are pushing for ever-faster turnaround times from information technology departments, while the IT service providers are not necessarily receiving clear guidance as to how high a priority each request represents. "The issue of broader-scale digital initiatives has not been done at the CEO or board level," says Brian Whipple, managing director at Accenture Interactive. "[They] need to be owned at the boardroom level. The idea of CMO versus CIO [chief intelligence officer], and each feeling that the other has dropped the ball, is going to change during the next 10 years." read more
CMO, CIO Divide Leaves Strategy In No Man's Land
by Richard H. Levey , Direct -
October 6, 2010
A report released this week by the CMO Council and Accenture reveals a divide between IT and marketing in many companies. The study, "The CMO-CIO Alignment Imperative: Driving Revenue Through Customer Relevance," surveyed more than 320 global marketing executives and 300 global IT executives. The results show that marketing and IT don't believe they are effective partners. read more
Marketing and IT's Deep Divide
by Mila D'Antonio, 1 to 1 Media -
October 5, 2010
One takes it for granted these days that all marketing professionals are up to their analog ears in digital projects. But a new report from the CMO Council and Accenture indicates that serious engagement with digital channels -- while more the rule than the exception -- is considerably less than universal among top-level marketing executives. In a survey for the report, 78 percent of CMOs agreed that "digital channels are important to their organization" read more
Not All CMOs Going Digital
by Mark Dolliver , Adweek -
October 5, 2010
Palo Alto, Calif.—The Chief Marketing Officer Council and the Mobile Marketing Association announced a new thought leadership campaign around mobile marketing. The program, called "Engage at Every Stage: Using MRM to Put More Interaction in the Hands of the Customer," will explore how marketers can leverage mobile relationship marketing to connect with customers. The program will include benchmarks for mobile marketing, best practices and a white paper. More information is available at www.cmocouncil.org. read more
CMO Council, Mobile Marketing Association announce thought leadership program
by , B@B Magazine -
October 5, 2010
Marketers and IT professionals should both embrace new digital marketing technologies to acquire, maintain and enhance customer relationships and increase revenue, according to a report from the CMO Council and consulting firm Accenture.The groups also reported that marketing and IT executives do not believe they are effective partners, even though they have common goals in the race to adopt new digital marketing capabilities. The companies recently surveyed more than 300 marketing executives and 300 IT executives. read more
Marketers, IT professionals struggle to partner effectively: study
by Jacqueline Renfrow, Direct Marketing News -
October 5, 2010
The good news: Nearly 80 percent of marketing executives and 68 percent of IT executives said that digital marketing is important to their organizations. The bad news: The disconnect is worse than ever A new report from the CMO Council and Accenture on the strategic relations between CIOs and CMOs offers a grim outlook: "Marketing and IT executives do not believe they are highly effective partners, as they struggle to achieve common goals in the race to adopt and keep pace with rapidly evolving digital marketing capabilities," notes the report. The study, "The CMO-CIO Alignment Imperative: Driving Revenue through Customer Relevance," is based on a survey of more than 320 global marketing executives and 300 global IT executives conducted during June through September 2010. read more
CMOs and CIOs: Can this relationship be saved?
by Thomas Wailgum, It World Canada -
October 5, 2010
Operational change is required for corporate marketers and information technology professionals as they seek to "lead not lag" to embrace new digital marketing technologies and channels in the quest to acquire, maintain and enhance customer relationships and increase revenue, according to a new report from the CMO Council and Accenture. Another key finding of the report, titled "The CMO-CIO Alignment Imperative: Driving Revenue through Customer Relevance," is that marketing and IT executives do not believe they are highly effective partners, as they struggle to achieve common goals in the race to adopt and keep pace with rapidly evolving digital marketing capabilities. read more
Digital Marketing Can Enhance Customer Relationships and Increase Revenue
by , SupplChainBrain -
October 5, 2010
Advertising professionals feel they are being held back by their organisations' reluctance to invest in digital marketing technologies, a new study has suggested.Research conducted by the Chief Marketing Officer (CMO) Council and Accenture indicates that while marketers are attempting to "lead" rather than "lag" on such technology use, budget constraints are putting budgetary obstacles in their way. read more
Advertisers frustrated by digital marketing reluctance
by , Ashdown Group Marketing News -
October 5, 2010
In talking with industry analysts and CIOs, it seems as if the rest of the business often thinks IT simply has not proven its ability to be responsive enough to business needs. For instance, last summer I wrote about a survey of marketers at telecommunication companies in which the marketing executives blamed IT for their low customer-satisfaction ratings, saying that shortcomings in IT systems prevented them from delivering the capabilities they promised in their marketing campaigns. read more
CIOs Must Overcome Perception of IT Neglect
by Ann All, IT Business Edge -
October 4, 2010
Operational change is required for corporate marketers and information technology (IT) professionals as they seek to "lead not lag" to embrace new digital marketing technologies and channels in the quest to acquire, maintain and enhance customer relationships and increase revenue, according to a new report from the CMO Council and Accenture (NYSE: ACN). Another key finding of the report, titled "The CMO-CIO Alignment Imperative: Driving Revenue through Customer Relevance," is that marketing and IT executives do not believe they are highly effective partners, as they struggle to achieve common goals in the race to adopt and keep pace with rapidly evolving digital marketing capabilities. read more
CMO Council and Accenture Report Reveals State of CMO-CIO Alignment
by , Printing Impressions
