NEWS & EVENTS [ Press releases ] [ Industry events ] [ Coverage ]

As part of the CMO-CIO Alignment Imperative, the CMO Council has aggregated articles from a wide variety of sources to help executive gain insight into the best practices and challenges facing today’s top marketers and IT specialists. Browse the pages below for news coverage and trends across all major industries. You’ll find relevant media coverage pertaining to the growing need for alignment between the CMO and CIO here, along with any upcoming news stories which discuss both marketing and IT groups and where they intersect in the corporate sphere.

You’ll also find details on all upcoming events and conferences which aim to address this topic by engaging key industry players and providing tangible strategies for overcoming lack of collaboration between marketing and IT entities. Feel free to explore and check back often for updates.

FEATURED READING

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REPORT

Where and how global enterprises are embracing "The CMO-CIO Alignment Imperative"

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PRESS RELEASES

10.04.10 Operational Transformation Needed to Align Marketing and IT Groups as Companies Seek Competitive Advantage in Fast-Changing Digital World, Finds Study from CMO Council and Accenture - Operational change is required for corporate marketers and information technology (IT) professionals as they seek to “lead not lag” to embrace new digital marketing technologies and channels in the quest to acquire, maintain and… read more

07.01.10 CMO Council and BPI Network Launch Program with Accenture Interactive to Amplify Need for Alignment between CMO and CIO in Digitally-Driven Age of Customer Engagement - The Chief Marketing Officer (CMO) Council and the Business Performance Innovation (BPI) Network, working with Accenture, have launched a new research program focused on the critical need for alignment and partnership between CMOs, Chief… read more

EVENTS

COVERAGE

October 6, 2010
CMO, CIO Divide Leaves Strategy In No Man's Land
by Richard H. Levey , Direct

Does technology breed tension? The requirements of digital-age marketing would seem to indicate so, according to a new study. Marketing departments are pushing for ever-faster turnaround times from information… read more

October 6, 2010
Marketing and IT's Deep Divide
by Mila D'Antonio, 1 to 1 Media

A report released this week by the CMO Council and Accenture reveals a divide between IT and marketing in many companies. The study, "The CMO-CIO Alignment Imperative: Driving Revenue Through Customer … read more

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