EXECUTIVE INSIGHTS [ CMO insights ] [ CIO insights ]

Through a series of qualitative dialogues, the CMO Council presents a unique insight from Fortune 500 marketing and IT executives. In depth questions lead executives to self assess and draw conclusions about the internal state of collaboration and their role in shaping it. The goal is to spark conversation among colleagues and peers who will compare themselves to these industry innovators as they review interview transcripts.

This component of the program shows a strong commitment to the openness that the CMO Council believes is crucial to catalyzing cross-industry progress. Each interview explores the pervasive misalignment between the two groups and need for closer collaboration in executing strategic corporate objectives. Executive insights from real world experiences help to conceptualize the roadmaps and IT models to strengthen go-to-market processes in the digital age.

FEATURED READING

The New Customer Equation Gaining customer loyalty used to be a fairly straightforward equation. Create customer segments, add promotions or rewards and gain repeat business. But the math has changed.

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REPORT

Where and how global enterprises are embracing "The CMO-CIO Alignment Imperative"

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CMO INTERVIEW

Mohammed Al-Tajer

SVP and Cluster Marketing Head for the Middle East and Africa, Citibank
Mohammed Al-Tajer has been working in the marketing sector for the last 16 years. He brings experience from a wide range of industries, having served as Marketing Services Head of Gulf Air and Regional Marketing Manager at Wrigley. Al-Tajer's first point is that technology department, traditionally managed by the IT people, rarely understands its relation to the company's big picture. "I know that there's a big disconnect between what is required by the organization, what the customer…

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CIO INTERVIEW

Ramon Baez

CIO and VP of Information Technology Services, Kimberly-Clark
In February 2007, Ramon Baez joined Kimberly-Clark as Chief Information Officer and VP of Information Technology Services. Previously, he had served as CIO at Thermo Fisher Scientific and, before that, CIO at Honeywell. He started his career at Northrop Grumman, where he worked his way up to chief information officer for its electronic systems sensors sector over his 25 years with the company.Shortly after joining Kimberly-Clark in February 2007, Ramon Baez met with CMO Tony Palmer, and…

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