Through a series of qualitative dialogues, the CMO Council presents a unique insight from Fortune 500 marketing and IT executives. In depth questions lead executives to self assess and draw conclusions about the internal state of collaboration and their role in shaping it. The goal is to spark conversation among colleagues and peers who will compare themselves to these industry innovators as they review interview transcripts.
This component of the program shows a strong commitment to the openness that the CMO Council believes is crucial to catalyzing cross-industry progress. Each interview explores the pervasive misalignment between the two groups and need for closer collaboration in executing strategic corporate objectives. Executive insights from real world experiences help to conceptualize the roadmaps and IT models to strengthen go-to-market processes in the digital age.
Creating a Customer-Centered Organization The HBR Insight Center is an interactive resource that highlights the emerging thinking around today's most important issues. In this installment of the series, Harvard Business Review focused on how managers are turning their companies into customer-focused organizations.
CMO Council’s look at how big data aligns marketing and IT
Chief Marketing Officer, Allianz Life Insurance
Within this B2B organization, the CMO and CIO work hand-in-hand to better define and serve the end customer. With strong support coming from the top, these two are making great progress on their journey to becoming a more customer-centric organization. “Like many companies, we’ve had a lot of emphasis on customer experience and are looking at how to improve customer interaction, from consideration and purchase to ongoing service,” Jones says. Palm explains customer…
Chief Information Officer, Allianz Life Insurance
Within this B2B organization, the CMO and CIO work hand-in-hand to better define and serve the end customer. With strong support coming from the top, these two are making great progress Palm explains customer centricity as a company-wide point of view on how each touchpoint—direct and indirect—impacts the customer. He feels the first step in customer centricity is defining the end customer. They follow by exploring the various initiatives and technologies in play to…
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