CMO INSIGHTS
Mohammed Al-Tajer
SVP and Cluster Marketing Head for the Middle East and Africa, Citibank
Mohammed Al-Tajer has been working in the marketing sector for the last 16 years. He brings experience from a wide range of industries, having served as Marketing Services Head of Gulf Air and Regional Marketing Manager at Wrigley.
Al-Tajer's first point is that technology department, traditionally managed by the IT people, rarely understands its relation to the company's big picture. "I know that there's a big disconnect between what is required by the organization, what the customer…
Blair Shane
CMO, California Academy of Sciences
In preparation for the Academy’s re-opening in September 2008, Shane was tasked with crafting and executing a successful marketing plan. Prior to this, she worked for Charles Schwab.Today’s marketing, according to Shane, goes beyond the roles of CMO and CIO. "Consumers don’t differentiate between a time when they’re using technology and when they’re not – it’s all fluid. Unfortunately, businesses and the way departments are organized force lines…
Amanda Jobbins
VP Tech & Corp Marketing EU, Cisco
Amanda Jobbins manages the arms of Cisco's marketing outreach, from product marketing to strategic communication. She has held a number of senior global and European technology marketing and sales management positions with major industry players including IBM, BMC and McAfee. Prior to joining Cisco, she served as vice president, Enterprise & Consumer Marketing in EMEA at Symantec Corp.Because Cisco is quite mature in the development of its marketing automation tools, Jobbins…
Kim Sharan
CMO, Ameriprise Financial Services
With 30 years of executive experience in the financial industry, Kim Sharan worked for Merrill Lynch and Citibank before joining Ameriprise as president of financial planning, retirement and wealth strategies, as well as CMO.Sharan believes that consumers are driving companies to come together. "Over the past few years, as consumers' trust in companies has eroded, marketing has had to shift from its typical focus on a campaign to truly listening to the consumers," she explains. "It's no…
Eileen Zicchino
CMO, J. P. Morgan Treasury Services
Eileen Zicchino is the Chief Marketing Officer for J.P. Morgan's Treasury Services business. In this role, she oversees brand management, strategic product marketing, collateral development, client and employee communications, business intelligence, syndicated and proprietary research, advertising, Internet management and client events on a global scale.For Eileen Zicchino, the need for greater collaboration between CMOs and CIOs has not suddenly emerged with digital media. It's always…
Lapo Paladini
Senior Vice President and CMO, PerkinElmer, Inc.
Since joining PerkinElmer in February 1982, Lapo Paladini has held several management positions in the organization, including vice president and general manager, sales and service, Europe for PerkinElmer Analytical Instruments, and global sales and marketing leader for PerkinElmer Life and Analytical Sciences. Paladini holds a doctorate in industrial chemistry from the University of Pisa (Italy).By constantly acknowledging and monitoring possible threats to the partnership between…
James Cornell
CMO, Prudential Financial
James Cornell, the Chief Marketing Officer of Prudential Financial, has 25 years of experience in the financial sector. Prior to joining Prudential, he worked at Quadra and Fidelity Investments.Cornell has worked on a variety of projects with Prudential's IT department. "I'm spending more and more time with our CIO," he says. "The data infrastructure has a very large technology and systems component to it.""In addition to that, the marketing supply chain has been a substantial project…
James Latham
CMO, Open Text
James Latham is the CMO for Open Text, the market leader in enterprise content management. Prior to that, he held many different senior management positions at software companies such as IBM, Lotus Development, View Star and Atlas Telecom.According to Latham, the necessary alignment between the CMO and CIO is being driven by marketing's growth on a worldwide scale. "The globalization of marketing is driving higher costs unless you can find efficiencies," he says.Furthermore, analytics…
Chris Hummel
CMO, Siemens Enterprise Communication
Hummel oversees all marketing activities across Siemens Enterprise Communications and supports the development of the company's corporate and go-to-market strategies. Previously, Hummel spent 13 years at Oracle Corporation in a number of senior sales and marketing roles, and more recently, as EVP Global Field Marketing at SAP.According to Chris Hummel, marketing and IT professionals have historically struggled to work together because they were motivated by diametrically opposite…
