CIO INSIGHTS
Ramon Baez
CIO and VP of Information Technology Services, Kimberly-Clark
In February 2007, Ramon Baez joined Kimberly-Clark as Chief Information Officer and VP of Information Technology Services. Previously, he had served as CIO at Thermo Fisher Scientific and, before that, CIO at Honeywell. He started his career at Northrop Grumman, where he worked his way up to chief information officer for its electronic systems sensors sector over his 25 years with the company.Shortly after joining Kimberly-Clark in February 2007, Ramon Baez met with CMO Tony Palmer, and…
Emmanuel Frenehard
Sr VP, Chief IT Officer, Walt Disney
In his current position, Emmanuel Frenehard oversees IT and broader technology functions across the international subsidiaries of The Walt Disney Company. He has been with Disney for over 10 years in various technology roles.As cooperation between marketing and IT executives is improving considerably in some industries, the relationship between the two functions is moving somewhat slower in the entertainment business. While some marketers in entertainment have a new school appreciation…
Glen Salow
Executive Vice President - Service Delivery and Technology, Ameriprise Financial Services
Glen Salow is responsible for creating an integrated state-of-the-art technology and service delivery organization at Ameriprise Financial. Before joining the company, Salow was executive vice president and chief information officer of American Express, a position he assumed in March 2000, after holding the role of senior vice president in the organization since 1997.Salow sees an inherent convergence of marketing and IT, "especially when you think about marketing less as advertising…
Adam Gerrard
CIO, Avis Europe
Adam Gerrard is the Chief Information Officer of Avis Europe. He has been the Head of IT, IT Director or CIO of various organizations for the past 15 years. Although his last few years have been with travel and tourism, Gerrard has extensive experience in retail and strategic marketing.Avis has carefully constructed the relationships between IT and the rest of the company. "IT contributes to the business strategy, but ultimately it's a servant in the business strategy," Gerrard…
Scott Chrisbacher
CIO, Ball Aerospace & Technologies Corp.
Scott Chrisbacher has served as a CIO for almost a decade, beginning with Honeywell Aerospace and then moving to his current position at Ball Aerospace & Technologies Corp.According to Chrisbacher, the biggest challenge lies in laying out new processes to enable age-old approaches. This is especially true when two entire departments need to be on the same page. Monumental transformation and radical methods of approach must be implemented slowly."Our strategy has been to deploy…
Phuong Tram
CIO and VP of IT, DuPont
Phuong Tram is responsible for the information systems and global information technology for DuPont. Tram leads the DuPont worldwide IT organization, focusing on direct support for business units, functional units and regional operations. He joined DuPont in 1989 as the operations manager in Sydney, Australia.Tram sees the CMO and the CIO collaborating most effectively in the field of demand creation. "Demand creation is about product, branding, position, collaboration with customers,…
Murli Buluswar
Vice President Insight & Innovation, Farmers Insurance
As VP Insight and Innovation, Murli Buluswar oversees support for every function at Farmers Insurance, including customer service, pricing and product management, marketing and distribution. Previously, he held roles at Answer Financial, Progressive Insurance, Monitor Group and Capital One.For Murli Buluswar, the biggest challenge driving the increasing need for cooperation between CMOs and CIOs is the inability to determine what kind of information Farmers Insurance needs to justify…
Brian Pagano
Chief Architect, Guardian Insurance
As the Chief Architect of Guardian Insurance, Brian Pagano oversees several enterprise-level technology departments, including the enterprise architecture, security and monitoring, desktop environment, corporate labs and testing. Prior to joining Guardian, Pagano worked as Senior Enterprise Architect at S&P. Before that, was CTO of an Italian software company.As Guardian's Chief Architect, Brian Pagano and his team handle new technology evaluation and acquisition of any new…
Nellson Burns
VP of Information Technology , Holly Corp.
Nellson Burns is the technological authority at Holly Corporation – an independent petroleum refiner that produces gasoline, diesel and jet fuel in addition to lubricants, oil and waxes. Before joining Holly Corporation, he worked as a consultant, specializing in mergers and acquisitions. He has had the opportunity to work with marketing organizations for some of the world's largest corporations.Burns is quick to point out the friction within companies. "Marketing's a really…
Debra Jensen
Vice President and CIO, Jack in the Box
As the VIP and CIO for Jack in the Box, Debra Jensen is responsible for technology solutions to support Jack in the Box restaurant systems for both company and franchise restaurants. She is also responsible for technology and customer service call centers. Her key areas of focus include strategic planning, analytics and supply chain.When Debra Jensen joined Jack in the Box nearly five years ago, she was paired with the company's chief marketing officer in an executive mentoring program.…
Barry Libenson
VP and CIO, Land O'Lakes
Barry Libenson recently joined Land O'Lakes, bringing with him eight years of experience as the Vice President and CIO at Ingersoll Rand. He was hired to spearhead Land O'Lakes' ERP systems and to help with the company's transformation to an operating company structure. Contrary to popular belief, the butter and cheese manufacturer goes beyond dairy – it also owns Winfield and Purina.Technology is king for all three brands. "Whether it's the web presence, any type of marketing…
Haden Land
Vice Presdient and Chief Technology Officer, Lockheed Martin IS&GS Civil
As VP and CTO for Lockheed Martin Information Systems and Global Services - Civil Product Line, Land is responsible for enterprise consulting for new business technical solutions, technical and engineering program support, strategic enterprise initiatives leadership, internal information technology support, industry and academia partnerships, and sponsorship of research and development projects.Four years ago, Haden Land had limited communication with his marketing and communications…
Adriaan Bouten
SVP & Chief Information Officer, Information and Media, McGraw-Hill
As CIO, Adriaan Bouten oversees the overall technology leadership for The McGraw-Hill Companies Information & Media Segment, which comprises J.D. Power & Associates, Platts, McGraw-Hill Construction, Aviation Week, and McGraw-Hill Broadcasting.For Adriaan Bouten, a typical CMO is usually forward-looking and constantly thinking about the possibilities, while technology people are focused on the complications of taking specific actions. He says that the key to overcoming the…
Don Rowley
CIO, Sleepy's LLC
Don Rowley served as Chief Information Officer for The Wiz and Cybersmith before joining Sleepy's. He has been the CIO of Sleepy's for 12 years – seeing the company through the most exciting and shifting times for technology.In early 2009, as part of an executive management ‘recession beater' initiative, Rowley and a small team of IT professionals was tasked with developing the company's first e-commerce site and taking over digital advertising.The collection and management…
Michael Matuszak
VP of Information Technology , PNC
Michael Matuszak is the VP of Information Technology at PNC Financial Services Group.Matsuszak identifies the shift towards a more digital and instantaneous world as the most challenging thing for marketing right now. "Speed to market is incredibly important. But the need for speed is driven by the end user demand, so that's going to constantly push the marketing folks," he says.This condensed timeline puts pressure on all aspects of business. "The challenge is that planning horizons…
