FACTS & STATS [ CMO ] [ CIO ] [ CMO-CIO Alignment ]

As part of the CMO-CIO Alignment Imperative, the CMO Council has aggregated statistics on marketing and IT unification, best practice approaches, cooperative models, case studies across various regions and industries. The areas dedicated to the CMO and CIO attempt to address the issues of the individual players in the corporate team. Quick data points will clearly outline the issues impacting each and will give the other a better platform to understanding their colleagues.

The need for a tighter and more synergistic dynamic between IT and marketing has never been greater. The CMO-CIO Alignment section tackles this topic and how everyone benefits when this is prioritized, and how the consequences of not pursuing collaboration manifest themselves. To learn more, select a topic from the menu below and explore this section in more detail.

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CMO Council’s look at how big data aligns marketing and IT

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FOR THE CMO

A March 2010 Accenture Marketing Executive Survey of 400 CMOs and senior marketing executives showed that while 45% said they need to master digital channels to engage customers and create value, 34% admitted they experience significant barriers that prevent them from doing so.

35.3% of marketers said their organizations utilized multiple sourcing systems and platforms used by different functions.

FOR THE CIO

Firms with the top 25% of earnings growth will have CIOs with characteristics that include vision, persuasiveness and a willingness to take risks.

Source: Gartner research

CXO Media Inc. reported that the recession has deepened CIO understanding of and commitment to business beyond IT. Company leaders must work side by side to build IT into new goods and services.

Source: CXO Media Inc.

CMO-CIO ALIGNMENT

Aligning IT initiatives with business goals is the most frequently cited CIO activity, but fewer respondents now consider it the activity that takes up most of their time (64%) in comparison to last year (71%) and two years ago (82%).

Source: CXO Media Inc.

59% of respondents to a 2010 survey conducted by alfabet cited better collaboration between business and IT as the most critical issue that the IT organizations of their enterprises face, followed by cost reduction (50%) and consolidating the application landscaping (41%).

Source: Business Wire

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