As part of the CMO-CIO Alignment Imperative, the CMO Council has aggregated statistics on marketing and IT unification, best practice approaches, cooperative models, case studies across various regions and industries. The areas dedicated to the CMO and CIO attempt to address the issues of the individual players in the corporate team. Quick data points will clearly outline the issues impacting each and will give the other a better platform to understanding their colleagues.

The need for a tighter and more synergistic dynamic between IT and marketing has never been greater. The CMO-CIO Alignment section tackles this topic and how everyone benefits when this is prioritized, and how the consequences of not pursuing collaboration manifest themselves. To learn more, select a topic from the menu below and explore this section in more detail.

FEATURED READING

Creating a Customer-Centered Organization The HBR Insight Center is an interactive resource that highlights the emerging thinking around today's most important issues. In this installment of the series, Harvard Business Review focused on how managers are turning their companies into customer-focused organizations.

NEW REPORT

CMO Council’s look at how big data aligns marketing and IT

A March 2010 Accenture Marketing Executive Survey of 400 CMOs and senior marketing executives showed that while 45% said they need to master digital channels to engage customers and create value, 34% admitted they experience significant barriers that prevent them from doing so.



35.3% of marketers said their organizations utilized multiple sourcing systems and platforms used by different functions.

Firms with the top 25% of earnings growth will have CIOs with characteristics that include vision, persuasiveness and a willingness to take risks.

Source: Gartner research

CXO Media Inc. reported that the recession has deepened CIO understanding of and commitment to business beyond IT. Company leaders must work side by side to build IT into new goods and services.

Source: CXO Media Inc.

Aligning IT initiatives with business goals is the most frequently cited CIO activity, but fewer respondents now consider it the activity that takes up most of their time (64%) in comparison to last year (71%) and two years ago (82%).

Source: CXO Media Inc.

59% of respondents to a 2010 survey conducted by alfabet cited better collaboration between business and IT as the most critical issue that the IT organizations of their enterprises face, followed by cost reduction (50%) and consolidating the application landscaping (41%).

Source: Business Wire

ARTICLE FEED

05.21.13 - Worlds Collide: The New Data-Focused CMOs and Their CIO Counterparts - In 10 years, there will be 50 billion industrial machines connected to the internet,…more articles

05.08.13 - Eduardo Conrado Talks About Motorola's Move to Marry Marketing-IT - Is Eduardo Conrado a harbinger of things to come? He's Motorola's senior VP-marketing and…more articles

04.22.13 - Mixing with Marketing: The CIO-CMO Partnership - Is the CMO pushing the CIO off the IT budget chair? And if so, how can you forge a…more articles

Privacy Policy

The CMO-CIO Alignment Imperative takes privacy very seriously and are committed to respecting your online privacy. Throughout the data collection process, all necessary steps are taken to ensure that data ("Personal Information") is used only according to the purposes that we have clearly stated. Personal Information means any information that may be used to identify an individual, including, but not limited to, a first and last name, a business, home or other physical address, a phone number for work, home or mobile communications, an e-mail address or other contact information, whether at work or at home.

Purposes for which information is collected

All data collected at this site may be used for two purposes: first, for the purpose of providing any service requested by you, second, for the purpose of direct marketing by The CMO Council and other companies. This implies that we may from time to time send you information about CMO Council products, publications, reports, events, services, or conferences. Additionally, we may pass your name and address on to other companies whose products we believe you might be interested in.

Your right to 'opt out'

Under the Data Protection Act, you have the right to 'opt out' of direct marketing campaigns. If you previously gave consent for data to be used and wish to opt out later, you can inform us in writing or by email. Data submitted to www.cmocioalign.org will then not be used for any kind of direct marketing or provided to third parties. However, you may still receive mail from us about your purchases, registrations, or subscriptions.

Use of email addresses

By submitting your email address to us, you agree to allow us to use this address to notify you of any facts which may be pertinent to your membership within the CMO Council. Your email address may also be used to send unsolicited marketing material from approved CMO Council partners.

If you would like to unsubscribe from all email communication, please email vwang@globalfluency.com and type Opt-out in the subject line.

For more information

This statement is a summary and does not represent a complete statement of intent on behalf of The CMO Council in respect of information privacy. If you require more information, please email us at lmiller@cmocouncil.org with your comments and we will do our best to answer you as quickly as possible.

Security

This site has security measures in place to protect the loss, misuse, and alteration of the information under our control. Financial data is hosted in a high-security, fully redundant, risk-free data center. All transactions occur over secure SSL connections.