CMO
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Digital marketing will account for 24% of overall marketing spend this year, and 28% of firms are shifting at least some of their overall marketing budgets from traditional to digital channels.
Source: Econsultancy: Digital Marketers United -
35.3% of marketers said their organizations utilized multiple sourcing systems and platforms used by different functions.
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62% of respondents to the CMO Council's fourth annual "State of Marketing Report" claim they plan to focus on analyzing customer data to improve segmentation and targeting.
Source: MediaPost -
Consumers receive about 3,000 media messages a day, but only pay attention to 52 and remember 4, demonstrating the challenging landscaping that marketers face and the importance of personalization.
Source: Christa Carone, CMO of Xerox -
In the Western hemisphere, Japan, and South Korea- digital takes 15-20% of overall adspend and this is continuing to climb. While it has risen in China as well, it is still in the 3-5% range.
Source: The China Tracker -
70% of respondents to "The State of Marketing 2010" online survey view turning data into action as “very important," while measuring results and increasing effectiveness (69%), is a close second.
Source: btobonline.com -
A March 2010 Accenture Marketing Executive Survey of 400 CMOs and senior marketing executives showed that while 45% said they need to master digital channels to engage customers and create value, 34% admitted they experience significant barriers that prevent them from doing so.
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Over 35% of marketers see deficiencies in IT, back office, or operational systems that subvert marketing claims and fail to meet customer demands and expectations. This, despite the fact that over 60% of industry marketers say they provide strategic direction for systems investments and 73% expect back office systems to enable faster, more effective control and implementation of marketing of strategies.
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Internet influence and voice was second only to the recovering economy as among the top 2010 issues and challenges for 39 percent of responding marketers.
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Customer retention and monetization was the second most important area of business need and opportunity for marketing spend allocation.
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73% of 18-24 year olds in the U.S. and 61% in the U.K. see social networks as a form of entertainment, while 50% (U.S.) and 56% (U.K.) aged 35-49 also consider social networking sites as a form of entertainment.
Source: Kikabink News -
Improving operational visibility, control and accountability of spend was seen as keen to marketing operational efficiency gains in 2010.
