FACTS & STATS [ CMO ] [ CIO ] [ CMO-CIO Alignment ]

As part of the CMO-CIO Alignment Imperative, the CMO Council has aggregated statistics on marketing and IT unification, best practice approaches, cooperative models, case studies across various regions and industries. The areas dedicated to the CMO and CIO attempt to address the issues of the individual players in the corporate team. Quick data points will clearly outline the issues impacting each and will give the other a better platform to understanding their colleagues.

The need for a tighter and more synergistic dynamic between IT and marketing has never been greater. The CMO-CIO Alignment section tackles this topic and how everyone benefits when this is prioritized, and how the consequences of not pursuing collaboration manifest themselves. To learn more, select a topic from the menu below and explore this section in more detail.

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CMO Council’s look at how big data aligns marketing and IT

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FOR THE CMO

43 percent of marketers use between six and 10 different martech solutions, such as automation, social media monitoring, and SEO tools. 28 percent use more than 10 different tools.

Source: Koko Marketing

54 percent of marketing executives plan to increase their spending on marketing technology in 2018.

Source: Koko Marketing

FOR THE CIO

In 2017, Big Data vendors pocketed over $57 Billion from hardware, software and professional services revenues. These investments are further expected to grow at a CAGR of approximately 10% over the next four years, eventually accounting for over $76 Billion by the end of 2020.

Source: SNS Research

In a HBR report, the leading areas in which B2B executives feel they can benefit from investments in data and analytics are an improved customer experience (61 percent) and increased customer retention/loyalty (60 percent).

Source: Harvard Business Review

CMO-CIO ALIGNMENT

It’s predicted that AI will drive 95 percent of all customer interactions by 2025, with consumers unable to differentiate bots from human workers via online chats and over the phone.

Source: Servion

More than half (54 percent) of retailers say they are “feeling the effects” of AI. And while, across industries, IT is the job function most affected by AI at 61 percent, marketing & communications is second at 32 percent.

Source: Forbes

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