Creating a Customer-Centered Organization The HBR Insight Center is an interactive resource that highlights the emerging thinking around today's most important issues. In this installment of the series, Harvard Business Review focused on how managers are turning their companies into customer-focused organizations.
CMO Council’s look at how big data aligns marketing and IT
05.08.13 - Eduardo Conrado Talks About Motorola's Move to Marry Marketing-IT - Is Eduardo Conrado a harbinger of things to come? He's Motorola's senior VP-marketing and…more articles
04.22.13 - Mixing with Marketing: The CIO-CMO Partnership - Is the CMO pushing the CIO off the IT budget chair? And if so, how can you forge a…more articles