Creating a Customer-Centered Organization The HBR Insight Center is an interactive resource that highlights the emerging thinking around today's most important issues. In this installment of the series, Harvard Business Review focused on how managers are turning their companies into customer-focused organizations.
CMO Council’s look at how big data aligns marketing and IT
04.22.13 - Mixing with Marketing: The CIO-CMO Partnership - Is the CMO pushing the CIO off the IT budget chair? And if so, how can you forge a…more articles
04.16.13 - Four Reasons Why CMOs Are Well On Their Way To Outspending CIOs - Last January, Gartner made a bold claim by stating that by 2017 the CMO will spend more on…more articles