The Community blogs are designed to provide an interactive social media outlet to share insights and best practices among marketing and IT executives. Absorption of the materials in the resources section allows for individuals to reach a new level of understanding on this topic. With this arsenal of knowledge, we challenge visitors to demonstrate their ideas to further progress.
Post opinions, ideas, and questions which will spark conversation and debate that will ultimately benefit the greater community in the effort to institute a new era of communication between marketing and IT teams. Tackling corporate obstacles may seem daunting at first, but this forum offers proof of a large scale movement that you can easily join. Spark a thread today!
Creating a Customer-Centered Organization The HBR Insight Center is an interactive resource that highlights the emerging thinking around today's most important issues. In this installment of the series, Harvard Business Review focused on how managers are turning their companies into customer-focused organizations.
CMO Council’s look at how big data aligns marketing and IT
In late 2009, the CMO Council asked marketers in the telecommunications industry if they believed their back office IT systems would enable control in the implementation of marketing strategies. While… Read more
Who owns the web? If you ask most consumers today, they do. Yet, when you pose that questions to corporate executives, a fight breaks out! For some, marketing owns the site, the data and the ent… Read more
05.21.13 - Worlds Collide: The New Data-Focused CMOs and Their CIO Counterparts - In 10 years, there will be 50 billion industrial machines connected to the internet,…more articles
05.08.13 - Eduardo Conrado Talks About Motorola's Move to Marry Marketing-IT - Is Eduardo Conrado a harbinger of things to come? He's Motorola's senior VP-marketing and…more articles