THE CMO-CIO ALIGNMENT IMPERATIVE
The Business Performance Innovation (BPI) Network and the Chief Marketing Officer (CMO) Council have teamed with Accenture Interactive to present a new authority leadership initiative targeting the ever-changing but critical relationship between the CMO and the CIO. In today’s business climate of exponential information growth and technology dependency, this authority leadership campaign leverages and aggregates insights from key IT and marketing stakeholders to address the need for tighter alignment and collaboration between these functional groups. It also looks at best practice situations where functional integration has produced significant results, values and outcomes.
Through a comprehensive CMO-CIO Alignment Audit and series of qualitative dialogues with marketing and IT executives from Fortune 500 companies, The CMO-CIO Alignment Imperative takes a deep dive into the issues, obstacles and disconnects between the two groups, need for tighter alignment with strategic corporate objectives, barriers to better collaboration and communication, as well as roadmaps and IT models for furthering empowering and enabling the marketing process.
Complementing the CMO-CIO initiative will be parallel programs already attracting significant attention on defining global operational marketing models, improving marketing supply chain management, growing individualized relationship marketing (IRM) practices, implementing better customer voice and advocacy campaigns, and optimization of the delivery of an optimized customer experience through infrastructure technology, solution deployment and hosted platform investments.
