Aligning the CMO+CIO
to Drive Customer Insight, Intimacy and Engagement
The CMO Council and BPI Network recognize that technology and customer data access have become the essential enablers of marketing effectiveness. As leading change agents, the CMO and CIO have to be tightly coupled in the journey to optimize customer lifetime value through more personal, timely, targeted and engaging interactions with diverse audiences. This study provides education, insights and actionable guidance on how to make customer-centricity the centerpiece of the CMO-CIO relationship.
CMO Council’s look at how big data aligns marketing and IT
Download Latest Report, "Big Data's Biggest Role." The CMO Council explores key challenges, opportunities and requirements that both CMOs and CIOs are facing in their journey to develop a more customer-centric enterprise.… read more
Download The 2012 State of Marketing Report Today The CMO Council's Sixth Annual WorldWide Assessment of Marketing Planning, Budget Allocation, Organizational Development, Group Operational Effectiveness, and Compensation… read more
Download the CMO-CIO Alignment Imperative Report Today Operational Transformation Needed to Align Marketing and IT Groups as Companies Seek Competitive Advantage in Fast-Changing Digital World, Finds Study from CMO Council and Accenture… read more
Last week, IBM released the results of its "State of Marketing 2012" survey. read more
Okay, so perhaps you think it's time to take aside your CMO and talk about… read more
Customer retention and monetization was the second most important area of business need and opportunity for marketing spend allocation.
55% of customers would pay extra to guarantee a better service.Source: Defaqto research