DRIVING REVENUE THROUGH CUSTOMER RELEVANCE

Aligning the CMO and CIO to Achieve
Agile Intelligent Marketing

CMO POV

Mohammed Al-Tajer, SVP and Cluster Marketing Head for the Middle East and Africa - Citibank Mohammed Al-Tajer has been working in the marketing sector for the…

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More CMO Points of View

CIO POV

Ramon Baez, CIO and VP of Information Technology Services - Kimberly-Clark In February 2007, Ramon Baez joined Kimberly-Clark as…

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More CIO Points of View

The CMO Council and The Business Performance Innovation (BPI) Network authority leadership campaign will leverage and aggregate insights from key IT and marketing stakeholders to address the need for tighter alignment and collaboration between these functional groups. It will also look at best practice situations where functional integration has produced significant results, values and outcomes.

REPORT

Where and how global enterprises are embracing "The CMO-CIO Alignment Imperative"

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NEWS

CMO COUNCIL TO PUBLISH PEER-POWERED JOURNAL FOR PRINT AND DIGITAL MEDIA The Chief Marketing Officer (CMO) Council, a global executive affinity group controlling more than $200 billion in annual marketing spend worldwide, has announced a multi-channel, multi-format publishing initiative… read more


Download the CMO-CIO Alignment Imperative Report Today Operational Transformation Needed to Align Marketing and IT Groups as Companies Seek Competitive Advantage in Fast-Changing Digital World, Finds Study from CMO Council and Accenture… read more


Download The 2011 State of Marketing Report Today The 2011 State Of Marketing: Outlook, Intentions and Investments report combines perspectives from over 750 marketers globally.… read more


RESOURCES

Featured Book:
Working Together: Why Great Partnerships Succeed

Working Together: Why Great Partnerships Succeed
In business there are always unique individual achievers, but pull down the veil and you'll often f… read more


Featured Articles:
Will Your New CIO Be a CMO?
For managing prospects and accounts, SAP, Oracle and other ERP-based modules… read more
There’s No ‘I’ In CMO. . .Yet
There is no shortage of articles and reports about the importance of the CMO-CIO… read more
Featured Blogs:
Chief Marketing Technologist
The Digital Bus

FACTS & STATS

Aligning IT initiatives with business goals is the most frequently cited CIO activity, but fewer respondents now consider it the activity that takes up most of their time (64%) in comparison to last year (71%) and two years ago (82%).

Source: CXO Media Inc.

To break down barriers between marketing and IT, iterative process must be developed to align team members.

Source: 2010 SES Toronto Marketing & Development Conference

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