Aligning the CMO+CIO
to Drive Customer Insight, Intimacy and Engagement
The CMO Council and BPI Network recognize that technology and customer data access have become the essential enablers of marketing effectiveness. As leading change agents, the CMO and CIO have to be tightly coupled in the journey to optimize customer lifetime value through more personal, timely, targeted and engaging interactions with diverse audiences. This study provides education, insights and actionable guidance on how to make customer-centricity the centerpiece of the CMO-CIO relationship.
CMO Council’s look at how big data aligns marketing and IT
Download the Grow From the Right Intro Report A Report on the Strategic Value of Business Alliances and Compatible Partner Matching… read more
Download Latest Report, "Big Data's Biggest Role." The CMO Council explores key challenges, opportunities and requirements that both CMOs and CIOs are facing in their journey to develop a more customer-centric enterprise.… read more
Download the CMO-CIO Alignment Imperative Report Today Operational Transformation Needed to Align Marketing and IT Groups as Companies Seek Competitive Advantage in Fast-Changing Digital World, Finds Study from CMO Council and Accenture… read more
Q&A With Liz Allen, Chief Marketing Officer, At Home Group
As a marketing professional with extensive experience in partnering with CIOs to build alignment and drive business performance, Liz Allen discusses some of the successes she has experienced in this area throughout her career… Read Full Q&A
Last week, IBM released the results of its "State of Marketing 2012" survey. read more
Okay, so perhaps you think it's time to take aside your CMO and talk about… read more
Over 35% of marketers see deficiencies in IT, back office, or operational systems that subvert marketing claims and fail to meet customer demands and expectations. This, despite the fact that over 60% of industry marketers say they provide strategic direction for systems investments and 73% expect back office systems to enable faster, more effective control and implementation of marketing of strategies.
Most business technology leaders still aren't using IT to drive revenue and new products. IT tends to be most comfortable making business processes more efficient rather than driving sales and creating new products and working with customers.Source: Information Week: Global CIO