Aligning the CMO+CIO

to Drive Customer Insight, Intimacy and Engagement

The CMO Council and BPI Network recognize that technology and customer data access have become the essential enablers of marketing effectiveness. As leading change agents, the CMO and CIO have to be tightly coupled in the journey to optimize customer lifetime value through more personal, timely, targeted and engaging interactions with diverse audiences. This study provides education, insights and actionable guidance on how to make customer-centricity the centerpiece of the CMO-CIO relationship.

NEW REPORT

CMO Council’s look at how big data aligns marketing and IT

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NEWS

Download the Grow From the Right Intro Report A Report on the Strategic Value of Business Alliances and Compatible Partner Matching… read more


Download Latest Report, "Big Data's Biggest Role." The CMO Council explores key challenges, opportunities and requirements that both CMOs and CIOs are facing in their journey to develop a more customer-centric enterprise.… read more


Download the CMO-CIO Alignment Imperative Report Today Operational Transformation Needed to Align Marketing and IT Groups as Companies Seek Competitive Advantage in Fast-Changing Digital World, Finds Study from CMO Council and Accenture… read more


RESOURCES

Featured Q&A:
Q&A With Liz Allen, Chief Marketing Officer, At Home Group

Q&A With Liz Allen, Chief Marketing Officer, At Home Group
As a marketing professional with extensive experience in partnering with CIOs to build alignment and drive business performance, Liz Allen discusses some of the successes she has experienced in this area throughout her career… Read Full Q&A


Featured Articles:
Transformative Times Call For Tighter CMO-CIO Ties
With digital transformation and adoption of so many emerging technologies and… read more
Marketing Technology Landscape Supergraphic
While that represents “only” 27% growth over last year’s… read more
Featured Blogs:
Chief Marketing Technologist
The Digital Bus

FACTS & STATS

To align marketing and IT, a social contract must be created between them where they build roadmaps together rather than approaching a project in silos.

Source: 2010 SES Toronto Marketing & Development Conference

There are three stages of IT/business alignment: Order taking, Priority setting, and Strategy setting.

Source: CIO Magazine

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